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Vertical Marketing Manager

Soldo Software Limited
Contract
On-site
London, United Kingdom

Soldo is the proactive spend management solution that frees progressive businesses to accomplish more. We free finance with a uniquely proactive approach to managing decentralised spending. By combining a powerful spend management platform, user-friendly app, and versatile payment methods, Soldo automates expense admin to eliminates the inefficiency in managing business spending.

We’re both a financial services and a software company - with our own platform proactively managing decentralised spend, allowing organisations to empower employees to spend when and where it's needed, keeping productivity high while avoiding month-end surprises.

Founded in 2015 by Italian digital innovator Carlo Gualandri, we have grown to become one of Europe’s fastest growing fintech companies. Today, we’re over 350 employees strong, with offices in the UK, Italy and Ireland.

With four offices in London, Dublin, Rome and Milan, we’re helping over 25,000 organisations across 31 countries to end slow, messy, and inefficient spending, bringing financial agility and control over every expense.

We’re looking for people with big ambitions, cool heads, sharp minds, and warm hearts. Soldo could be the right place, right size and the right time, for you to come and join us, as we grow together.

What’s in it for you

  • Competitive salary
  • Private healthcare for you and your family
  • Pension scheme
  • Flexible working options including working from home or our Marylebone office
  • 60 days’ work anywhere, even outside the UK if you want
  • 25 days off a year, plus public holidays as well as Christmas Eve and New Years' Eve, 2 volunteering days and an extra day off on your birthday
  • Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
  • Employee Assistance Programme and wellbeing portal

The Role

The Vertical Marketing Manager will lead and manage the execution of integrated marketing programmes within key verticals across the UK, Ireland, Italy and the Rest of Europe. The individual in this role will be responsible for planning and executing a coherent vertical marketing plan in collaboration with other teams.

You will coordinate demand generation and go-to-market activities to generate leads, new contacts, opportunities and revenue to support sales targets in key vertical segments.

  • Create and execute vertical marketing plans across the United Kingdom, Ireland and Italy in alignment with the Field Marketing and Digital Marketing.
  • Develop industry specific content that will showcase strong USPs and working closely with our Communications team to develop relevant case studies.
  • Plan and execute UK, Italian and Rest of Europe vertical marketing programmes
  • Run integrated marketing programmes with the objective of generating leads, revenue, and new contacts.
  • Collaborate with Sales, Product Marketing and Business Operations to integrate offers, incentives and new product launches into the vertical marketing plan.

We're looking for someone who must have

  • Has worked in a B2B business within the technology, SaaS or Fintech industry.
  • Inbound and outbound marketing execution experience and a good understanding of digital marketing best practices.
  • Understanding of all aspects of the marketing mix, including research, insight, message development, channels and measurement.
  • Experience in creating successful and revenue-impacting marketing programmes.
  • Experience working with sales teams and supporting programmes that generate pipeline.
  • Ability to consistently produce results on time and within budget.
  • A strong pedigree in vertical marketing and demonstrable ROI for the programmes executed.
  • Ability to align tactical plans with strategy.
  • Skilled in Sales force automation systems (Good understanding of the Campaigns and Reporting functionality of SalesForce.com is a must)
  • Experience with Marketing automation platforms (Theoretical understanding of Eloqua or Marketo needed).
  • Strong Microsoft Office skills

It would be nice if you have

  • Italian language skills a distinct advantage