Ad Creative Strategist

Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. 

For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

At SURI digital advertising is central to our growth. It’s the first point of discovery for millions of our future customers, and a core part of how they learn about SURI and its award-winning products. As a team, our aim is to create great advertising interactions for these people. What does that mean? We are inundated with ads throughout our days, across our feeds, apps and tv screens. At SURI, we strive to create advertising that cuts through the clutter - not through click bait or gimmicks, but through narratives that pique curiosity and tell our story engagingly. We want people to enjoy our ads, feel like they’ve learnt or questioned something, and of course, are motivated to make a change. To do this, we want to build an outstanding ad creative team, which is where this role comes in.

As Ad Creative Strategist you’ll report into the Director of Growth, and support the strategy and execution of our ad creative. You’ll run the ad creative squad to concept innovative ideas and bring them to life. Day to day you’ll be working with creatives (designers, videographers, editors) and growth marketers to create winning ads that help us engage customers and grow our business. Your week will be spent running ideation, in editing feedback loops, analysing performance, script writing or being on shoots. We’re looking for someone with a strong creative background who is enthusiastic about using data analysis and performance insight to sharpen their work. You want to see the direct impact of your work, and are excited about the challenge of winning the creative game. Our goal is to have the best digital advertising out there, and you’ll be instrumental in helping us achieve that.

• You’ll lead ad concepting, bringing together the team to generate ideas in a structured but energetic way. 
• You’ll manage the production of those ideas against a timeline, from aiding script writing to supporting shoots to running editing feedback loops, working with in house and external creatives to help execute.
• You’ll analyse the testing of live ads, looking at performance data and feeding this back into iterations with the creatives.
• Everything starts with insight - whether that’s performance data or consumer insight - and you’ll use that basis to build a function that consistently produces winning creative. We move fast and iterate a lot, knowing that a winning concept is rarely achieved in the first instance, but through analysis and tweaking.

• You have several years of experience as a creative strategist, copywriter, or content creator, ideally in the advertising space. 

• You know how to capture highly engaging content, and have a proven track record e.g. you can point to impactful content you’ve made.
• You’re confident analysing the data behind creative, and putting analysis into practice e.g. ‘how can we improve a hook rate or a click through rate’.
• Ideally you’ve worked with Performance Marketing teams and understand how to scale an ad account.
• You’re familiar with ad platforms like Meta, TikTok, and Google.
• You’re highly structured, can run productive meetings and hustle a process forward.
• You have experience working with creatives and understand how to get the most out of shoots and give rapid and constructive editing feedback.

• 25 days annual leave, plus bank holidays and an additional day for your birthday

• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Full Bupa Healthcare Package; Healthcare, Dental, Life Insurance & Income Protection
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Ross Fridays; dreamed up by our Head of Commercial, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.