Associate, Web & Data Analytics (Marketing Insights)

About Us

IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. IFM manages AU$218.3bn across all asset classes on behalf of 717 institutional clients (at 30 June 2024). We have 230+ investment specialists across our capabilities. We’re based on four continents, operating from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, Milan, New York, Houston, Hong Kong, Seoul and Tokyo. We have a global network that helps us uncover opportunities. Our reach, reputation and relationships mean we can access deal flows that few other managers can.

IFM was founded by pension funds. It’s still owned by pension funds today. Our clients are stewards of capital too, with the same duty to deliver value over decades. We share a multigenerational vision: to invest, protect and grow the savings of millions of people. We do this by investing, owning and financing the assets our clients and their beneficiaries rely on to live their lives. Where we own assets, our engineers and sector experts join their boards and management committees, with the aim of becoming pivotal to their success.

From Vienna Airport to the Indiana Toll Road, from energy storage to data storage, we invest in what matters: real assets that will serve society’s needs for decades to come and seek to deliver for clients the positive outcomes they need. For more information, visit ifminvestors.com.

Business Overview

Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Brand, Marketing & Communications, including Internal Communications.

It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.

The Opportunity

At IFM, you’re not just part of an investment company – but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.

So, we have made sure to create a workplace that’s inclusive, accountable and collaborative. Where you’re given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.

Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. We also believe all roles are genuinely flexible at IFM – so we are happy to talk through what this might look like for you.

The Role

This position will take responsibility for leveraging IFM’s marketing, brand and communications data and play a fundamental role in shaping client insights framework with the challenge of understanding, explaining and predicting customer behaviour. Marrying this knowledge with the abilities to positively affect clients we have, understanding their needs and demands and supporting the increase of their share of wallet to the company.

As the face of MB&C data and insights, this role will work closely with technology, global and local marketing teams, client services and sales teams and inspire a culture of collaboration and data-driven experimentation.

This position will be a key member of the IFM Investors Client Experience, Insights & Data team working closely with others to deliver actionable data driven customer insight also across all marketing and sales as well as with data and technology team based in London, New York & Melbourne. The role will help inspire a culture of collaboration and data-driven experimentation. The analyst will undertake numerous activities such as propensity modelling and deep dive data analytics to explain and predict customer behaviour and deliver actionable
insight which will improve the customer experience and drive growth.

Role Specific duties:

• Serve as web & data analyst to provide key top level analysis on campaign, segment and product performance,various levels of conversion and funnel tracking, and click stream analysis.
• Ensure compliance with GDPR and other regulations including consent, profiling, unsubscribes.
• Drive best practice in data management across global and local marketing.
• Develop and manage methodology to evaluate marketing campaigns and showing results in data visualisation tools.
• Provide insight/data planning support to the campaign planning cycle for Global Marketing
• Looking at data from all areas of the business, developing and delivering customer-centric analysis and insights to drive predictive modelling, multi-channel, multi-market CRM programmes across marketing and sales with the support of the Executive Director.
• Support analysis of qualitative & quantative information from various sources and combine with internal behavioural data
• Working across all teams, develop insight from numerous channels and platforms including email metrics, google analytics, CRM, social media and share with senior management and key stakeholders.
• Gather insights and document best practices from past campaigns to continuously improve future campaign
  performance.
• Developing and managing a change management programme with the introduction of new processes surrounding data analytics.
• Work with Technology to integrate new MarTec into our existing data ecosystem.

Your Background and Experience

• 5+ years experience working in an insights role, and is confident translating business questions into analytical queries. As well as translating insights to solve business issues.
• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• Experience initiating, designing and conducting data and insights analysis
• Some experience or knowledge of complex campaign/communication design including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environment
• Experience of using data visualisation tools such as Power BI
• Experience of dealing with data sets in a datalake environment
• In depth knowledge of SQL, Python and/or R, or similar coding languages
• Understanding of how Marketing teams function such as development of campaigns, CRM, advertising, brand, digital, and the impact Insight has on these functions
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing and statistical significance.
• Ability to undertake ETL activities when required as well as work with Technology to integrate new tools
• Ability to work on API’s
• Exceptional problem solving abilities and experience synthesising data.
• Proficiency of web analytics tools and underlying data (e.g.Google Analytics)
• Microsoft Office Suite, Excel expert
• Experience of working in financial services or a regulated environment (desirable)
• Use or knowledge of Microsoft Fabric (desirable)

Ready to invest in what matters?

With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.

IFM Investors is committed to promoting a diverse and inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us if you require any specific support for the interview process at Careers@ifminvestors.com