Brand Marketing Executive

Lyst offers a unique opportunity to work on a premium shopping platform, which is both a trusted partner to the world’s leading fashion brands and a global consumer-facing product. Over 150 million people use the Lyst app and website each year to shop an assortment of 8 million items via a highly personalised experience. Lyst is a scale-up environment, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace. Our goal is to be the category leading destination which every fashion shopper uses to decide what to buy.

Data and technology sit at the heart of everything we do, and we firmly believe that we can only meet our goals by prioritising our team and culture. We give our people the freedom to drive impact and shape the future of our company, within a diverse, inclusive and high-trust environment. We don’t rely on prescriptive rules, policies and procedures to drive results. We trust the judgement and ownership of our team, and prioritise learning and career development, knowing that our success is only possible thanks to our people. Lyst was founded in London in 2010, and has raised over $160m from leading investors including Accel, Balderton, Draper Esprit, Fidelity International, and LVMH.

The Role:
The Brand Marketing Executive opportunity is a new role, which will be responsible for supporting the VP Marketing with planning our top-tier and always-on marketing campaigns, as well as supporting the cross-functional Brand and Performance marketing teams with the execution of our activity.  

Responsibilities will include:

• Supporting the VP Marketing with planning our largest seasonal campaigns, including BAU and incremental media activity
• Taking the lead on planning our always-on activity by developing a new 360 marketing calendar, in order to deliver a cohesive consumer experience
• Developing and rolling-out our planning processes across teams, including meeting touch-points, sign off and approval
• Supporting the VP of Brand with PR activations on an as-and-when basis
• Liaising with marketing and influencer agencies in the UK and US 
• Working alongside the Paid Social Media team on execution of our campaign plans in the UK and US 
• Ownership of reporting and performance on cross-functional campaigns and BAU activity, alongside the data and analytics specialists

• An appetite for, and understanding of, through-the-funnel marketing with at least 3 years experience 
• Fluency in Google systems including Slides, Excel and Docs, alongside Slack and Monday.com 
• The ability to work in a matrix organisation, integrating yourself within cross-functional squads and teams 
• An ability to work quickly, responding to tight deadlines and turnarounds
• Able to travel both nationally and internationally, if required
• Experience reporting to senior stakeholders, including C-suite 
• An interest or experience working in luxury fashion is ideal but not mandatory

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.