Brand Marketing Media Planner
Our client is seeking a Brand Marketing Media Planner with a strong background in advertising, media measurement, and strategic planning to lead their brand awareness efforts across traditional (TV, OOH) and digital (YouTube, Display, Programmatic) media. This role will play a pivotal role in upper-funnel media strategy, ensuring the right tactics and measurement frameworks are in place to drive both brand growth and performance marketing impact. This role requires a data-driven mindset to measure financial outcomes, optimize media investments, and connect brand-building initiatives to tangible business results.
Responsibilities:
- Media Strategy & Execution: Develop and manage brand awareness campaigns across TV, OOH, YouTube, Display, and other key channels. Work with media agencies and internal teams to ensure alignment with brand goals.
- Performance Measurement & Financial Impact: Analyze media effectiveness using brand lift studies, MMM (Marketing Mix Modeling), and other methodologies to quantify ROI and brand equity growth.
- Strategic Brand & Performance Balance: Act as a catalyst for balancing brand growth with performance marketing efforts, ensuring media investments align with both short- and long-term business objectives.
- Cross-Functional Collaboration: Partner with finance, e-commerce, and sales teams to connect media performance to financial outcomes and optimize investment strategies.
- Audience Insights & Market Trends: Use data to understand consumer behavior, identify new opportunities, and refine targeting strategies.
- Budget Management: Oversee media budgets, ensuring spend is allocated efficiently to maximize reach and financial returns.
- Agency & Partner Management: Work closely with external media agencies and platforms to ensure effective planning, execution, and reporting.
Qualifications:
- 5+ years of experience in brand marketing, media planning, or advertising, preferably within beauty, CPG, or a related industry.
- Strong understanding of upper-funnel media strategy, including traditional media (TV, OOH) and digital channels (YouTube, Display, Programmatic).
- Proven track record of measuring brand awareness impact on business performance, using tools like brand lift studies, MMM, attribution modeling, and financial reporting.
- Ability to connect brand-building efforts to financial performance, using data-driven insights to inform investment decisions.
- Experience managing media budgets and working with agencies.
- Strong communication and collaboration skills to align cross-functional teams.