Consultant, Events & Experiential Marketing

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Consultant, Events & Experiential Marketing – Temp/ Mat Leave Coverage

David Yurman  New York, New York, United States (Hybrid)

Duration: End of Jan to Mid July – 5 months TBD

The Event & Experiences function at David Yurman plays an important role across Marketing and Sales as it helps expose consumers to experiential expression of the brand. The David Yurman experience is a unique balance of elevated creativity, and high touch intimacy that a family founded company enables.

The Consultant for Events & Experiential Marketing defines the experiential express for David Yurman by defining the Event Strategy linked to the business and brand objectives, communicating the Event Strategy and Calendar to key stakeholders, developing and executing the Events across all of our experiential platforms: Consumer, Retail, and Wholesale. They will work cross-functionally to concept and execute events that drive sales while elevating brand experience, drive strategic traffic at key moments to retail doors, and reach new audiences firmly establishing David Yurman’s brand proposition.

Essential Duties & Responsibilities:

Brand, Corporate & Experiential Events – Key Focus Area 60%

• Translate the Brand Strategy to define the overall Event Strategy focused on Brand, Retail and Wholesale platforms.
• Deliver breakthrough Brand Events that maximize Earned Media for David Yurman by translating campaign creative and storytelling into real-life experiences. Masterfully balance communication of Brand, Product and Culture / Media relevant messages that affirm Brand to target consumers, prospects and talent.
• Define and execute 2 events as part of Global marketing calendar, that serve as tentpole moments to maximize brand campaigns.
• Build a stable of outside Production and Event partners that are innovative, high quality (adhere to luxury codes, level of quality), nimble, and adhere to budgets.
• Support internal teams in executing corporate events that are best-in-class. These events will range from client-facing to account-facing, to employee experience.
• Responsible for the management and development of 2 direct reports.

Wholesale Events - 30%

• Build annual toolkits that enable Wholesale accounts to activate events that drive sales, and bring David Yurman and Product to life.
• Own gift with purchase, co-op event strategy and sales enablement toolkit for 90+ Global Accounts.
• Plan and activate bi-annual Market Periods at DY HQ.

Retail Events-  10%

• Work with Retail Leadership to anniversary and support high-traffic moments with events that coddle existing customers and attract new customers.
• Work with Retail store-level leadership to set best practices for hospitality and coddling activations.
• Leverage Marketing Calendar and Marketing Levers (e.g., social influencers, brand talent etc) to create 360 activations for our customers.
• Maximize local appeal of events via building relationships with network of local culturally-relevant talent with activation plans to drive target traffic to stores, and cultivate local charity partnerships and build strategies to support hyper-local initiatives across the DY retail footprint.
• Performance Measurement: Define and implement metrics and KPIs to measure the success of Event programs. Track performance of all Events by gathering data and insights across all cross functional teams. Extract data-driven insights to optimize / iterate on the strategy and future programs.
• Budget Management: Manage Event budgets effectively, optimizing resource allocation to maximize ROI.

Qualifications:

• Minimum 10+ years Special Events experience, ideally in luxury, fashion and/or retail sector required.
• Experience working with Retail and/or Wholesale, PR, Talent, Creative and Visual functions to enable 360 programming.
• Strong communication skills - both written and verbal, including the ability to present and sell event concepts.
• Ability to lead, manage and develop a team as well as key capabilities.
• Thinks strategically with an understanding of the marketplace and the consumer environment.
• Energizes and enables others.
• Team-oriented, highly organized with a strong ability to multi-task and work in a fast paced environment.
• Displays high collaboration with colleagues from all levels, departments, regions as well as outside partners.
• Day-to-day production and project management experience required.
• Demonstrates learning agility and the ability to adapt to changing needs and demands.
• Requires travel and the ability to work flexible hours, including evenings and weekends, at on-site events.

Location: New York, NY

Working Mode: Hybrid – 3 days a week (Tues – Thursday)

Estimate Salary Range: $35.00- $75.00 per hour

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).