Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.What You'll Do:
We are looking for an experienced & passionate Marketing Manager to join our team and support the Consumer Marketing Director in developing first-class marketing campaigns for Taste of London & Windsor Great Park Illuminated, Culinary Licensing and support on other events where required
Responsible for protecting and evolving the brand's creative, ensuring that consumer and trade communications position each brand in a unique, clear, and premium light.
Deliver the events’ marketing and PR strategies to achieve maximum exposure whilst increasing brand awareness, ticket sales, and positive advocacy.
Work alongside the digital team to ensure the paid digital campaign is aligned with the wider marketing campaign and monitor performance throughout to maximise ticket sales.
Manage ticket modelling, ticket sales, revenue forecasting, and ongoing sales with multiple ticket agencies throughout the campaign. Update key internal stakeholders on the events success and delivery against forecast.
Manage event marketing budgets working to find efficiencies, and greater ROI wherever possible.
Oversee strategic development and day-to-day delivery of PR and influencer campaigns alongside the external PR agency, ensuring maximum coverage.
Management and negotiation of third party, agency, and external stakeholder relationships related to and including but not limited to: media buying agency, content production teams and graphic designers, PR agency, and media partners.
With the Event Director and Marketing Director, use internal and external research tools to develop a thorough understanding of the event's audience profile.
Act as brand guardian and be the key touchpoint for international events including; Taste of Dubai, Taste of Abu Dhabi, Vivid & Trame Di Luce (Rome ).
Manage performance monitoring, optimisation and reporting of all marketing activity, and action adjustments where necessary to ensure optimisation for maximum performance, reach, and return on investment.
Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled and opportunities for reciprocal marketing are maximised.
Working Conditions:
Permanent, London Chiswick Park
Mon-Fri, 35 hours per week
Some weekend work where you may be required to travel to events.
Regular out-of-hours work during the production and delivery of each event.
Outside of event travel there may be a requirement to travel for meetings as part of the role.
Key Results Areas
Exceed budget in terms of maximising consumer revenues and minimising costs related.
Increase brand awareness and affinity.
Repeat attendance (retention) and increased ticket sales rates.
Number of new partnerships to extend brand reach.
CAREER PROGRESSION
Your career at IMG
IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. Examples of roles that people previously advanced to from the role or the level of this position are Senior Consumer Marketing Manager. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.
As a valued employee you will have access to development tools including the Events Leadership Academy and the Events Mentoring scheme to support your career and personal development with IMG.
You Have These:
Demonstrable event marketing experience.
Highly proficient at developing 360 event marketing campaigns.
A proven ability to interpret data and report on the effectiveness of a marketing campaign.
Knowledge and experience of successful end-to-end event budget management.
Extensive experience managing the development and production of creative assets & content that drive consumers through the purchase funnel effectively.
Strong digital & social marketing experience and understanding.
Strong UK media mix understanding and existing relationships with key London media.
Skills and Abilities
Deep understanding and passion for consumer-first strategy & creative and performance marketing
Strong numerical understanding, and the ability to interpret sales results/trends.
Open to change and the ability to embrace change with a willingness to learn whilst being a problem solver, innovative, and strategic thinker.
Ability to work and thrive in a fast-paced environment.
Excellent written, verbal, presentation, and interpersonal communication skills with strong writing, proofing, and editorial skills - excellent attention to detail.
Ability to build and maintain effective relationships with a range of key internal and external stakeholders.
Ability to quickly learn and become an expert at using various insight & analytic tools, strong understanding, and ability to recommend new tools to improve our marketing campaigns and activity.
Ability to challenge the status quo backed by empirical evidence.
A deep knowledge and passion for food and the London restaurant scene is desirable.
Working knowledge of MS Office software, including Word, Adobe Photoshop, Excel, Outlook, and PowerPoint.
Ability to self-direct and motivate and work with minimal supervision.
A strong team player that is flexible.
Excellent time management skills with the ability to work calmly under pressure, whilst meeting deadlines.
Strong organisational skills with the ability to multitask and prioritise.
Qualifications and Training
Educated to degree level or equivalent in marketing and or business is preferred but not essential.