ABOUT IFX PAYMENTS
Founded in 2005, IFX Payments has grown to become a leading global foreign exchange, payment and financial technology provider. It is our strategy to build a core group of strong long-term employees who can grow and develop within the business. Our employees have an opportunity to play a part in this growth and can expect to share the rewards as part of a dynamic and successful team.
Working at IFX Payments provides an opportunity to collaborate with a team of experienced and culturally diverse professionals on a wide range of challenges. We encourage development at all levels in combination with an engaging and rewarding culture that encourages continuous learning, career progression and flexible working. IFX Payments is an equal opportunities employer and prides itself on its collaborative and supportive culture.
OVERVIEW OF ROLE
We are seeking a creative and results-driven Content Marketing Executive to develop and execute engaging content strategies that align with our brand voice and business objectives. You will play a key role in driving brand awareness, generating leads, and supporting customer retention through high-quality content across multiple channels.
RESPONSIBILITIES
Content Strategy & Planning:
- Develop and execute a comprehensive content strategy aligned with marketing and business objectives.
- Plan and manage a content calendar to ensure consistent and timely delivery.
- Regularly review content performance and optimize strategies based on insights
Content Creation & Management:
- Write, edit, and publish content, including blog posts, whitepapers, case studies, website copy, social media posts, email campaigns, and video scripts.
- Ensure all content aligns with brand voice, style, and tone.
- Collaborate with internal SMEs, external copywriters, and stakeholders to produce high-quality, engaging content.
- Work with legal and regulatory compliance to ensure all public-facing content is reviewed, signed off and compliant.
Lead-Generating Content:
- Create lead-focused assets such as webinars, guides, whitepapers, and podcasts.
- Collaborate with the Growth Marketing Executive to align content with campaign objectives, which includes drafting copy for ad creative, i.e. PPC copy.
- Work closely with retention teams and inbound sales to gather client feedback and refine content based on insights.
SEO & Website Content:
- Implement SEO best practices across all content.
- Work with the Head of Marketing to create and optimize industry and use-case pages for search visibility.
Social Media & Distribution:
- Draft, proofread, and manage social media content to ensure consistency with brand messaging.
- Support content distribution across owned, earned, and paid channels.
PR & Thought Leadership:
- Work with PR agencies to source comments from key spokespeople.
- Manage the creation and delivery of longer-form thought leadership content.
Sales Collateral:
- Act as the primary contact for sales collateral requests.
- Develop high-quality assets with support from external design resource to support the sales team.
Employer Branding:
- Collaborate with HR to create content promoting company culture.
- Support initiatives to attract top talent.
COMPETENCIES & EXPERIENCE
- Minimum 4 years experience in similar role(s)
- Proven experience in a content marketing role, ideally in Payments, FX, or Fintech industries
- Experience with developing content plans or strategies which have yielded success
- Strong writing, editing, and storytelling skills.
- Knowledge of SEO principles and content performance analytics.
- Experience with content management systems (e.g., WordPress, HubSpot).
- Familiarity with tools like Google Analytics, SEMrush, or similar.
- Ability to manage multiple projects and collaborate across teams.
Desirable Skills:
- Experience with multimedia content creation (video, podcasts, infographics).
- Understanding of content distribution strategies.
BENEFITS
- 25 days of annual leave + bank holidays and your birthday off.
- Pension auto-enrolment with salary sacrifice contributions.
- Healthcare cash plan including support for dental, physio and therapies.
- Discounts on fitness, cinema discounts, shopping, travel, entertainment and more!
- Life Insurance.
- Cycle to work.
- Nursery fees salary exchange.
- Employee Assistant Programme
- Career progression with excellent training and development.
- Company events – Pub nights, sporting events, seasonal parties, socials.
ADDITIONAL INFORMATION
- We work on a hybrid basis with Monday and Friday from home and Tuesday, Wednesday and Thursday from our office in central London.
- You must be eligible to work in the UK to be considered for this position.
- Full background check will be carried out.