Our client seeks a dynamic and analytical CRM Marketing Executive to become part of their team. This position focuses on boosting customer engagement and loyalty through cutting-edge CRM tactics. The perfect candidate will have strong enthusiasm, a customer-focused approach to marketing, and a deep interest in using technology to propel business development.
KEY RESPONSIBILITIES
Design and execute CRM strategies to improve customer engagement, retention, and satisfaction.
Oversee and evaluate customer databases to launch targeted marketing campaigns that enhance customer activation and loyalty.
Track and interpret customer data to uncover trends, opportunities, and areas needing enhancement in the customer journey.
Act as the main contact for ad-hoc CRM queries.
Work with cross-functional teams to ensure effective communication and implementation of CRM initiatives.
Keep informed about crypto industry trends, best practices, and new marketing and customer loyalty technologies.
Help create and implement content for CRM engagement channels such as email marketing, push notifications, and in-app content.
Collaborate with internal stakeholders to gather insights and feedback to enhance our products and services.
Respond promptly to ad-hoc requests and shifting market conditions, ensuring timely completion of tasks and projects.
Requirements
Bachelor's degree in Marketing, Business, or a related field; additional qualifications in digital marketing or CRM are a plus.
Up to 2 years of experience in email marketing or retention marketing, especially in customer retention and engagement.
Basic knowledge of marketing department roles and functions.
Keen interest in the crypto/Web3 industry, with the ability to interact confidently with the community.
Strong analytical skills with a curiosity about CRM tools, data analytics platforms, and email marketing ESPs.
Customer-focused mindset with the ability to identify pain points and propose effective solutions.
Self-motivated and proactive thinker with strong execution capabilities.
Proven ability to prioritize tasks and handle multiple projects concurrently.
Detail-oriented with a commitment to accuracy and quality.
Benefits
Increased annual leave entitlement plus Bank Holidays
Comprehensive Private Medical Insurance
Competitive Pension plan
Flexible working hours with options for remote work
Significant opportunities for career advancement and professional development within a pioneering Startup