Customer Lifecycle Marketing Manager - 12 Months Fixed Term Contract

We are Dext – the world’s leading accounting and bookkeeping automation software provider. Our products empower businesses with real-time visibility and control over spending, payments, and expenses, helping accountants and bookkeepers work more efficiently with complex financial data workflows. 

Trusted by over 1 million SMBs globally, our solutions utilise AI and machine learning to transform the accounting process, making it effortless and accurate.

Operating across Europe, North America, and APAC with an expanding SaaS portfolio, we are looking for a Customer Lifecycle Marketing Manager to join us for a 12 month FTC

We are looking for an innovative, results-driven Customer Lifecycle Marketing Manager to own and optimise the customer journey across all lifecycle stages. You will work closely with Product Marketing, Product, Education, and Customer Success teams to develop and execute targeted, personalised marketing initiatives. Your work will be key to driving engagement, retention, and growth—enhancing customer lifetime value.

What you’ll do

• Design and execute lifecycle marketing initiatives, including onboarding, engagement, retention, and win-back campaigns.
• Develop tailored experiences and messaging for each stage of the customer journey.
• Deliver impactful marketing content through relevant communication channels.
• Collaborate cross-functionally to align strategies and enhance customer engagement and satisfaction.

Key Accountabilities

• Drive lifecycle progression by implementing targeted campaigns that move customers seamlessly through their journey.
• Increase feature adoption and expansion by promoting key product features and encouraging additional user sign-ups.
• Improve communication engagement through optimised messaging across email, in-app notifications (Intercom), and other digital touchpoints.
• Personalise messaging using data insights, customer research, and product value propositions to enhance relevance and impact.
• Measure success by tracking key metrics such as engagement rates, lifecycle progression, retention, and churn.

About you – what we’re looking forEssentials

• Lifecycle marketing expertise – Experience managing and optimising customer communications across multiple lifecycle stages.
• Data-driven mindset – Ability to analyse customer data and use insights to refine strategies.
• Technical proficiency – Comfortable using marketing automation and analytics tools such as Intercom, HubSpot, and Salesforce.
• Strong communication skills – Excellent copywriting and messaging skills to engage customers effectively.
• Project management – Ability to manage multiple campaigns and initiatives from conception to execution.
• Stakeholder management – Skilled in leading cross-functional teams, aligning efforts, and reporting commercial outcomes to senior leadership.

Desirables

• B2B SaaS experience – Understanding of high-volume B2B SaaS environments and their unique challenges.
• Customer-centric mindset – Ability to anticipate customer needs and adapt strategies accordingly.
• Strategic planning – Experience in long-term planning and aligning marketing efforts with broader business objectives.
• Innovative thinking – Creative problem-solving skills to enhance customer engagement and satisfaction.

This is an exciting opportunity to make a significant impact on customer experience, engagement, and growth. If you’re passionate about lifecycle marketing and thrive in a fast-paced, collaborative environment, we’d love to hear from you!

What you’ll be part of - our values, culture, and behaviours

We are a fast-paced, ambitious FinTech organisation backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start-up. Our values guide everything we do

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional – We strive for excellence in everything we do.
• Be Together – We succeed as a team, and individual success is inseparable from team success.🌟

Our behaviours practically express our values, shaping how we live and work at Dext. They guide our actions, influencing how we communicate, collaborate, and support one another. These behaviours are: Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!

What we will give you - the perks

• Competitive salary
• Flexible working arrangements
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday
• Employer-paid private medical insurance and health cash plan (Medicash)
• Cycle to work scheme
• Access to LinkedIn Learning and learning hours (three hours every two-week that you can block in your calendar to focus on learning and development)
• Payroll giving
• Mental health support through Help@Hand
• More info about our benefits and more