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Digital Marketing Acquisition Leader

Powerlinx
Full-time
On-site
New York, New York, United States

Company Description

Powerlinx is building a better way to identify and connect with new strategic partners. We’ve brought years of leadership and expertise in B2B, SMBs and Big Data to create a platform where businesses can find new partners, be found by companies looking to grow and get inspiration for their next growth strategy.

Learn more at http://powerlinx.com

Job Description

Key Responsibilities:

  • Online marketing plan execution: organize, develop, execute, track, and analyze metrics to improve lead generation results online
  • Implement and execute a global PPC strategy across multiple advertising platforms to
  • Meet specific lead generation target numbers in multiple geographies, worldwide
  • Reporting: Responsible for detailed reporting and analysis of all online marketing initiatives which you oversee

Qualifications

The ideal candidate will have:

  • 1+ years experience within full-spectrum digital marketing 
  • Experience managing end-to-end content marketing and user acquisition, advertising budgets generating high-volume of quality leads via PPC
  • Ability to optimize all aspects of a PPC campaign: keyword research, bid management, ad copywriting, landing pages, conversion funnel) 
  • Experience managing a brand’s social media channels 
  • Hands-on experience with Google AdWords, LinkedIn Ads, Facebook Ads, Google Analytics is a must; other analytics platforms/data reporting a plus 
  • Understanding of Conversion Rate Optimization techniques & testing methodologies; HTML experience a plus 
  • Detail-oriented, deadline driven and a self-starter; able to work on your own 
  • Creative, ROI driven, out of the box thinker, with a strategic, analytical approach to execution
  • Experience working within a startup environment a plus 
  • Experience with multi-country web marketing efforts (including non-English speaking countries) a plus

Additional Information

Salary and benefits:

  • Work with stellar team
  • Competitive Pay, Options 
  • Excellent Healthcare and Gym membership
  • Work in a beautiful office at the top of the Empire State Building