Digital Marketing Analyst

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

Job Description

What We Need:

We are searching for curious, analytical and data-driven marketing expert with exceptional time management and multi-tasking skills. We’re looking for someone who is a self-starter, with excellent presentation skills and a keen attention to details. 

As a Digital Marketing Analyst, you will play a pivotal role in driving our marketing success through data-driven insights. Your expertise will help shape our marketing strategies and optimize future campaigns. As a Digital Marketing Analyst you will take care of:

• Data Analysis & Reporting: Utilize data analysis to evaluate marketing performance, develop and track objectives and key results (OKRs), and refine campaign tactics.
• Data Management: Oversee the collection, reporting, and analysis of data from digital channels, events, and PR/Comms initiatives to highlight campaign successes and overall marketing effectiveness.
• Performance Assessment: Assist in evaluating spend results and monitor progress against business goals and projections.
• Optimization: Leverage data to identify opportunities for optimization, enhancing performance and contributing to broader business objectives.

Your Responsibilities will include:

• Transform Data into Insights: Turn data into actionable reports and insights, clearly communicating your analysis both in writing and verbally.
• Establish Reporting Cadences: Develop regular reporting schedules and preset insight reviews to keep everyone informed.
• Optimize Marketing Strategies: Utilize data collection and analysis tools to evaluate and enhance marketing strategies across all multimedia platforms.
• Maintain Dashboards: Create and maintain reports and dashboards that provide a clear understanding of campaign effectiveness and marketing ROI.
• Innovate Analysis Methods: Explore new methods for analyzing marketing performance and identify opportunities for innovative data collection techniques.
• Collaborate on Recommendations: Partner with channel leads to provide marketing recommendations based on your data analysis.
• Understand Consumer Behavior: Analyze consumer behavior and forecast marketing trends to inform future marketing strategies, tactics, and plans.
• Leverage Organizational Data: Use available data to build insightful dashboards that track the prospect-to-customer journey and improve marketing ROI.

Qualifications

What's in Your Tool Kit:

• A Bachelor’s degree in Marketing, Communications, or Journalism.
• 1-2 years of experience in marketing (B2B preferred) or marketing communications.
• A self-starter attitude with the ability to manage multiple deliverables.
• Strong written and verbal presentation skills.
• Excellent analytical and optimization skills to align global best practices and strategic priorities among marketers, business leaders, and agency partners.
• The ability to create an environment where all team members are encouraged to constructively challenge ideas and decisions.

Preferred Experience with:

• Salesforce
• Marketing Automation tools (e.g., Hubspot, Marketo)
• Google Analytics
• LinkedIn Campaign Manager
• Google Ad Manager
• PowerBI/Tableau

Additional Information

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.