Digital Marketing Director

Digital Marketing Director

EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm that has been making waves in the music industry, with an extensive portfolio that spans multiple genres and reaches audiences worldwide. We have become the largest independent record label in the U.S., with a significant global presence covering Africa, Asia, Europe, Australia, and North and South America. We keep ourselves busy with a large range of music-related services from original content and marketing to distribution and recordings. 

Our commitment to artistic creativity, innovation, and progressive business solutions forms the foundation of our corporate culture. We believe in fostering talent, not just in our artists but also within our professional teams. As we continue to expand, we invite you to join us on this exciting journey.

The Role Remix: EMPIRE is looking for a Digital Marketing Director to join our downtown San Francisco office. This role will report into the VP of Digital Strategy and will lead the Digital Marketing team with various projects and tasks.

• Strategize digital campaigns for priority releases 
• Report and analyze completed campaigns, and what can be done better moving forward
• Creative strategy and campaign planning to drive artist and EMPIRE goals
• Work with the insights and advanced analytics teams to leverage historic and audience data to inform campaign, creative, and merchandising strategy
• Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.
• Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns 
• Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas.
• Build, maintain and assess ongoing relationships with media partners
• Communicate and work collaboratively across EMPIRE departments including Marketing, Sales, PR, A&R, Finance, and Production
• Oversee design team workflow and implement organizational strategies to improve output
• Additional duties as assigned

Key Notes for Success:

• At least 5 years of experience in music marketing, ideally working at a record label or music distribution company
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands is a plus
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
• Experience with digital marketing analytics tools and streaming / music consumption tools
• Strong leadership skills
• Strong administrative skills 
• Strong interpersonal and communication skills 
• You understand the importance of confidentiality and discretion 
• A “no job too small” attitude 
• You're not afraid to ask questions and learn as you work
• You’re extremely detail oriented  
• You're extremely organized 
• Be a team player, open to feedback and strong communication
• Must be based in San Francisco Bay Area [or willing to relocate]

Pay Range: $85,000 - $110,000/annual salary + benefits + discretionary bonus + profit sharing program

The base pay actually offered will take into account internal equity and also may vary depending on the market location, job-related knowledge, skills, and experience among other factors. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At EMPIRE, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are passionate about the music industry, and looking for a challenging role in a fast-paced, innovative environment, apply today. We look forward to hearing from you.

Perks Playlist:

• Competitive Compensation Package
• Competitive Benefits Package
• Company Paid Life Insurance, Short-Term Disability, and Long-Term Disability Insurance
• Company Paid Health Savings Account (HSA) Contribution
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• Paid Time Off (Holidays, Vacation, and Sick) 
• Company 401(k) Plan
• Wellness Resources
• Commuter Allowance
• Cell Phone Allowance

About EMPIRE: Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its innovative and progressive approach to the digital music era across its label, distribution and publishing arms. 

With its focus on early stage artist development, the San Francisco based company has been instrumental in identifying future icons and launching the careers of both Multi-platinum and Grammy Award winning artists such as Kendrick Lamar, Fireboy DML, Yung Bleu, Migos, Asake, XXXtentacion, and Anderson .Paak to name a few. After this early success, EMPIRE was quickly regarded as a tastemaker in the industry and premier independent record label.  

More than a decade in, EMPIRE continues to grow – expanding the Publishing division with a partnership with superproducer Hit-Boy and his Surf Club collective and acquiring Dirtybird Records in 2022 to amplify the Dance arm. EMPIRE has expanded the team throughout the globe on the African continent, Europe, Asia, North America, and South America. With the company and roster excelling at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. 

Through crafting bespoke deals that are always in favor of the artist, EMPIRE is able to form a true partnership with each artist and label on its roster. Coupled with their unique software for analytics, recoupment, and royalties, which is available to every partner, the company offers a level of transparency unprecedented in the music industry.