Digital Marketing Executive

About the Role 

As a Digital Marketing Executive at Addison Lee, you'll be at the heart of our dynamic digital strategy, playing a key role in boosting engagement, driving bookings, increasing app downloads, and generating high-quality leads across both B2C and B2B audiences. Collaborating closely with the Digital Marketing Manager, our digital agency partners, and the broader marketing team, you'll execute impactful paid and organic campaigns that will elevate our brand's presence. 

This is an incredible opportunity to make a direct impact on the growth of an industry-leading brand, while honing your skills in an ever-evolving, fast-paced digital landscape. If you're passionate about digital marketing and eager to contribute to something big, this is the role for you! 

About Us 

 Addison Lee – driving London safely and in style since 1975. 

As the capital’s leading passenger car, courier and now black taxi service, Addison Lee is an integral part of the London transport network. 

Our people matter and our strength is in our employees and drivers. Our dedicated team has years of expertise, and we are always looking for great people who can drive innovation. 

We believe that taxi and minicabs journeys can be so much more than just a means to an end. Our mission is for our clients and drivers to experience extraordinarily high standards, and by allying the latest technologies with traditional client service values, we cannot only disrupt the industry, we can revolutionise it. 

Location 

Paddington London, United Kingdom (4 days in office per week) 

Reporting Lines 

This role reports to Digital Marketing Manager  

Main Accountabilities 

• Support the Digital Marketing Manager to execute digital strategies in line with the overall business goals. 

• Assist in the development and execution of digital campaigns across paid and organic platforms such as Instagram, TikTok, Meta, LinkedIn, and Google.  

• Work with external brands and influencers to create partnerships for competitions, and collabs.   

• Work with our digital agency to plan social media activity and creative while monitoring performance and ensuring best practise.  

• Assist with content creation such as blog posts, webpage updates, user-generated content (UGC), and digital marketing materials.  

• Monitor and report on the effectiveness of digital campaigns using tools such as GA4, and Looker Studio. 

• Support with and execute SEO best practises on website and app stores.  

• Support the Digital Marketing Manager with monthly tracking, reporting and campaign management.  

• Work with cross-functional teams such as commercial, product and design to ensure brand consistency and alignment with strategic objectives. 

• Stay ahead of digital marketing trends to identify new opportunities for innovation and growth. 

Skills and Experience  

• 2+ years’ experience in a digital marketing role or similar  

• Bachelor’s degree in digital, marketing, business, or related field is preferred but not required 

• Strong written and verbal communication skills 

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) 

• Knowledge of WordPress and Google Analytics is highly desirable. 

• Ability to work collaboratively in a team environment, with a willingness to learn and a can-do attitude. 

• Experience with app marketing and Firebase reporting preferable but not essential 

As well as a salary of £35,000 - £38,000 (dependant on experience), you'll also receive: Up to 5% Bonus, Life Insurance (Death in Service), 2 days paid volunteering leave a year, Private Medical Insurance & Travel Insurance (after 1 year), Wellness Program, Cycle to Work Scheme, 33 days Annual Leave (incl. bank holidays), extensive retail discounts via Reward Gateway (e.g. 5% off most major supermarkets), support with Professional Training and Qualifications via Apprenticeships, Season Ticket Loans, Discounted Cabs and Courier services (within London). 

Equality and Diversity Information 

Addison Lee is an equal opportunities employer and welcomes applications from all sections of the community. 

Addison Lee are a Disability Confident employer, we have made commitments to employ, keep and develop the abilities of disabled staff.