Digital Marketing Manager

About Us:

We are transforming the landscape of education by offering world-class online courses to learners around the globe. We provide accessible, flexible, and high-quality educational experiences, empowering students to enhance their skills, advance their careers, and unlock new opportunities. We’re seeking a Digital Marketing Manager to help us extend our reach to a broader global audience and drive the growth of our online education market. 

Job Description:

As the Digital Marketing Manager, you will be responsible for crafting and executing data-driven digital marketing strategies to promote our online education offerings worldwide. You will lead campaigns that target a diverse global audience, utilizing various digital channels, including social media, search engines, paid advertising, email marketing, and more. Your efforts will directly impact our brand’s visibility, engagement, and student enrollment across international markets.

Key Responsibilities:

• Develop, implement, and optimize comprehensive digital marketing strategies to attract and convert global learners.
• Lead paid and freeadvertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive targeted traffic and increase enrollments.
• Manage and optimize organic and paid search strategies (SEO/SEM) to improve online visibility and search rankings for key course offerings.
• Drive content marketing initiatives to enhance brand awareness, engagement, and thought leadership within the online education space.
• Oversee email marketing campaigns, including lead nurturing, newsletters, and promotional emails to engage potential students and convert them into enrollees.
• Analyze and report on digital marketing performance, using metrics like ROI, conversion rates
• Conduct A/B testing and experiments to continuously improve campaign performance.
• Stay current with trends in digital marketing, online education, and emerging technologies to keep our strategies innovative and ahead of the curve.
• Manage digital marketing budget and allocate resources effectively to maximize results.

Requirements:A passion for education and a genuine interest in helping learners around the world succeed. 

Please fill out your details on the page and provided your name, email address and phone number. Someone from the team will reach out to you within 24-48 hrs.