Digital Marketing Practitioner

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract Length/End Date: October 2024 - January 2025

Our client in the global professional services industry is seeking an experienced Digital Marketing Practitioner to join their Global Performance Marketing team. This role will be the central point of strategy across different disciplines and work to deliver transformative change in capability, innovative programme design and embed a performance mindset in the house of brands.

What you will do:

• Performance Evaluation & Strategic Planning/Development: Evaluate the current state marketing performance, identify key levers to increase performance and develop strategies to deliver value for one of the house of brands and influence brand planning.
• Digital Marketing: Identify and propose optimization opportunities on digital marketing channels including SEO, SEM, social media, email marketing, content marketing and paid advertising to drive growth.
• Transformation Workstream: Own the development of new capabilities of improvement that can increase performance or increase agency effectiveness.
• Audience Targeting and Segmentation: Refine audience targeting strategies to reach the right customers with the right message at the right time.
• Reporting and Communication: Provide regular reports and post campaign analysis on growth metrics, campaign performance and insights to internal and external stakeholders.
• Customer Journey Mapping: Analyse and optimize the customer journey to ensure a seamless and engaging experience, identifying points of friction and opportunities for improvement.
• Data Analysis: Analyse data from various sources to uncover insights, track performance metrics, and identify growth opportunities. Use data to inform decision-making and strategy adjustments.
• Technology Utilization: Leverage digital tools and technologies (e.g. AdTech, Martech, Web and App Channels, analytics platforms, production tools) to enhance agency performance.
• Value Management: Develop uplift estimates and business cases for individual initiatives as well as track results to maximize ROI.
• Collaboration: Work closely with cross-functional teams including Marketing, Sales, Analytics, Martech, Digital Media, Strategy and regional teams to ensure alignment and drive growth initiatives.

Qualifications

• Proven experience (5+ years) in Digital Marketing, CRM, Performance Marketing, Marketing Technology or similar fields.
• Strong analytical skills with the ability to interpret data, identify trends and make data-driven decisions.
• Knowledge of digital sales and marketing tools and technologies.
• Experience in customer and marketing data strategy.
• Experience in and a high level of understanding of SEO, SEM, digital media marketing, email marketing, and content marketing.
• Experience with A/B testing, multivariate testing and other experimentation techniques.
• Expert in evaluating marketing campaigns and programme performance.
• Excellent communication and interpersonal skills.
• Experience working with Brand and Creative Strategists.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

Additional Information

Please note that only applicants selected for an interview will be contacted.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.