We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.
Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on insights
Collaborate with internal teams to create landing pages and optimize user experience
Manage and maintain the companys website and social media presence
Brainstorm new and creative growth strategies through digital marketing
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Manage online content and update website with fresh and relevant content
Proven experience as a Digital Marketing Specialist or similar role
Strong understanding of current online marketing concepts, strategy, and best practices
Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
Knowledge of web design and content management systems (e.g., WordPress)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Bachelor's degree in Marketing, Communications, or related field
required for our portal - upcoming positions, will be available to different companies for hiring purposes.