Develops and ensures execution of the strategic brand plan. Leads development and execution of all brand strategies to ensure profitable, sustainable, long-term growth while delivering top-line, grow margin and bottom-line annual goals
ACCOUNTABILITIES:
EDUCATION: Bachelor’s degree in Marketing or related field required, MBA preferred.
EXPERIENCE: 10+ years experience. CPG Brand Management experience preferred.
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SPECIFICATIONS:
*Knowledge: Brand & General management, NPD commercialization, Integrated Marketing Campaign development, planning & execution, agency management, experience building iconic brands with a clear strategy, brand purpose and consumer experience.
*Skills: Possesses critical thinking and decision-making skills. Requires strong planning, organizational, and analytical problem solving capability, excellent presentation skills, ability to effectively communicate verbally and in writing. Strong ability to coach and manage employees, particularly to enhance brand management knowledge. Ability to interact and influence cross-team collaboration while driving projects to conclusion that deliver business results. Track record of defining the destination for a brand and mobilizing resources to enable the vision. Track record of delivering results in dynamic fast-paced environments
*Abilities: Strategic ability – comfort in white space; ability to connect data points and information to establish a clear path, ability to translate consumer insights into meaningful business opportunities, strong track record and overall proven business acumen, project management skills and experience leading cross-functional teams to deliver results, persuasiveness and able to influence, ability to effectively manage, influence and inspire cross-functional teams and external agency partners
SUPERVISORY SCOPE:
*Reports to: Chief Marketing Officer
*Direct reports: 3 Brand Managers
*Indirect reports: 2 Sr. Assoc. Brand Managers
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