Director, Growth Marketing

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

The Director of CCM Growth Marketing will lead our growth marketing initiatives for Teladoc Health's Chronic Conditions Management (CCM) portfolio, encompassing diabetes, prediabetes, weight management, and hypertension programs. You will be responsible for shaping the acquisition strategy for a pivotal business, building and scaling the strategy across proprietary channels and driving innovation in healthcare marketing. In addition, you will lead a talented team of seven marketers and collaborate cross-functionally with commercial, data science, creative, product, finance and operations teams to achieve our ambitious growth objectives. 

***This is a hybrid role, expectation is 1-2 days in NY office.***

Essential Duties and Responsibilities

• Own growth strategy and execution to achieve enrollment and revenue targets across direct mail, email, digital, and phone channels 
• Lead end-to-end campaign development, from audience segmentation to creative testing and performance optimization 
• Build and mentor a high-performing marketing team while fostering cross-functional partnerships 
• Develop innovative acquisition approaches through rigorous testing and analytics 
• Drive personalization initiatives using advanced segmentation and propensity modeling 
• Optimize significant marketing investments to maximize ROI and scale efficient growth 
• Regularly report out on program performance, including the key drivers for under/over performance 
• Partner with product teams to ensure seamless customer experience and journey optimization 
• The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.

Supervisory Responsibilities

• Yes

Qualifications Expected for Position

• 8+ years of growth marketing experience with proven success scaling customer acquisition 
• Deep expertise in direct response marketing across digital and traditional channels 
• Strong track record building and leading high-performing teams 
• Advanced analytical capabilities and data-driven decision making 
• Experience managing large marketing budgets and driving ROI optimization 
• Bachelor's degree ; MBA preferred 
• Strategic mindset with ability to identify opportunities and translate them into actionable plans 
• Excellence in experimental design and multivariate testing methodologies 
• Strong creative instincts and understanding of direct response principles 
• Outstanding cross-functional collaboration and communication skills 
• Track record of driving results in fast-paced, metrics-driven environments 

The base salary range for this position is $170,000- $185,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here Teladoc Health Benefits 2024. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Why Join Teladoc Health?

A New Category in Healthcare:  Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.  

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.  

Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.  

Focus on PEOPLE:  Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment. 

Diversity and Inclusion:  At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.  

Growth and Innovation:  We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.  

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.