Director of Growth Marketing (Series A - AI Start Up)

The basics

• Salary starting at £110,000 plus significant equity opportunity
• Right for a growth expert with experience in B2C or B2C2B SaaS, owning Meta ads, PLG and CRO
• Franky, CMO, is the hiring manager
• 4 days/week in our central London office, 1 day WFH
• You must have the right to work in the UK as we do not offer sponsorship

What are we building? 

An AI Executive Assistant.

In 1930, the economist John Maynard Keynes predicted that we’d only be working 15 hours a week by 2030. Despite automation in agriculture and industry, that hasn’t happened.

Why? The service sector. Walk around the average office and you’ll see people’s days taken up by emails, Slack and meetings instead of real work.

People in client facing roles - think sales, professional services firms, recruiters - feel this pain most acutely. Instead of advising and connecting with clients, they spend hours doing admin. Following up. Scheduling meetings, then taking notes on them. Answering questions they’ve been asked a thousand times. Sorting through the mess that is their inbox.

We’ve built an AI executive assistant that looks at all your emails, messages and meetings, and uses that knowledge to answer your email, schedule meetings, take next steps from meetings and organise your inbox. We turn every employee into a top performer, effortlessly.

Unlike other startups, we’re a pure-play applied AI company, not a SaaS company with AI features hastily bolted on! We make use of the best techniques (fine tuned open source models, tool use, and retrieval augmented generation) and as a result, users send 53% of the email drafts we generate.

How has it been going?

We launched our product in March 2024. Since then we’ve gone from $0 to $2.5m in Annualised Recurring Revenue, from 3000 paid users. We’ve done this with a team of just 4 and without using any paid marketing until the start of November.

We spent the last 3 months in San Francisco at HF0, the best AI startup accelerator in the world, learning from experts like the CEO of Instacart, Head of Applied Research at OpenAI and the cofounder of Snowflake. We’ve now raised a Series A from a top firm to expand the team and fund rapid growth.

What do we value?

We’re very intentional about adding new people. We think a small team of exceptional people working hard at a problem they care about will always beat a larger, less focused team. That does mean you’ll need to bring an intensity to this role that might not be asked at other companies. But it also means you will be fast tracked into more senior roles and responsibilities far earlier. We also believe in hiring people who want ownership and autonomy in their work, and giving it to them. We predict we’ll reach $15m in revenue by the end of 2025 - there will be plenty of opportunities for you!

About the role

As Growth Director you will lead our growth from $2.5M to $25M ARR over the next two years. You’ll be at the front of the AI boom. You’ll set and execute a growth strategy, working closely with the CMO, Brand Director, Designer and Growth Engineer. You’ll focus on improving our user acquisition funnel across five steps: advertising, landing pages, signup flow and onboarding and upsell. You'll also work closely with a new enterprise sales team.

Additionally, you’ll build and lead a team from the ground up starting with agency support.

This role is perfect for an expert digital marketer with some management experience. who is ready to step up into a challenging, entrepreneurial and rewarding leadership position in a rocketship startup.

We prioritise skills, experience, and a drive to succeed over traditional markers of seniority, we value self-starters who are always looking for ways to improve results, the business, and themselves.

Joining Fyxer at this exciting early stage will require a hands-on, curious, adaptable, and results-driven person. Your values and character are just as important to us as your skills and experience, as we’re building an exceptional team.

Your responsibilities

• Make a plan to drive user growth.
  
• Optimise acquisition channels and website: Project manage in-house and agency teams to scale Meta, Google, Cold Email, Influencers and test other advertising channels.
  
• Deliver world-class ad briefs: Get super close to our ICP and collaborate with the Brand Director in customer research, briefing and creative testing.
  
• Build an outstanding team: Recruit, lead, mentor, and manage a small team of A-players, fostering a collaborative, high-performance culture.
  
• Make the most of our data: Analyse acquisition and retention data and equip the marketing team with actionable insights.
  
• Report and forecast: In weekly and monthly reports.

4 reasons this role is remarkable

What does our ideal hire look like?

• Must be UK based (ideally London)

• Extensive experience in digital marketing, with a proven track record of driving growth in a B2C or B2C2B startup or scale-up
  
• Experience in product led growth in SaaS companies
  
• Recent hands-on experience managing paid advertising channels.
  
• Managed an ad budget of over £1M/year.
  
• You’ve worked at an early stage company that has seen rapid growth  (<100 people)
  
• High interest in AI and the problem we’re using it to solve
  
• Urgency and intensity in your work
  
• Experience managing in-house teams and working with external agencies/contractors.
  
• Data-driven mindset with strong analytical skills to turn data into actionable insights.
  
• Proactive, hands-on problem-solver with a collaborative mindset.