Director of Marketing and Communications, The Savoy Hotel

Company Description

The Savoy, a Fairmont Managed Hotel, is one of the world's most iconic hotels. A renowned leaders in the hospitality industry, The Savoy has a reputation for outstanding service and excellence. Originally built in 1889, the hotel has a rich history and has played host to royalty, world leaders and legends of the stage and screen. Today, colleagues pride themselves on being innovative and inspirational, delivering the very best in five star luxury. Passionate about developing and promoting talent, The Savoy offers unwavering support and recognition to colleagues, as well as having a very competitive benefits plan.

Job Description

Job Title: Director of Marketing and Communications  

Department: Sales & Marketing                                 

Inspired and Supported by: Director of Sales and Marketing  

Your purpose will be: The Director of Communications is responsible for strategizing and delivering all key external messaging for The Savoy and managing the in house marketing team as well as the external agencies. This includes overseeing all media activity to generate positive publicity and positioning for the hotel, structuring and implementing the hotel’s community involvement, managing marketing efforts focused on communication (such as web content, video production, and hotel collateral), and developing the hotel’s crisis communications strategy.

You will be accountable for:

Management responsibilities:

• Managing the in house team of 5 to ensure all areas of the marketing department are working effectively, efficiently and are focused on revenue generation in the short term and long term.
• Create, maintain and execute the short, mid and long term activities of the marketing department
• Be the brand champion, ensuring the hotel is making effective noise in the market place and negating risk from internal or external influences.

Media Relations:

• Developing news in partnership with hotel operations and sales teams.
• Generating local, regional, and international media coverage through proactive strategies, including press releases, media pitches, alerts, interviews, and video news releases (if budget allows).
• Pitching content to print and broadcast media in key markets.
• Facilitating positive coverage of the hotel and its amenities by hosting journalists from pre-qualified media outlets in individual and group press trips.
• Developing and executing media events and promotions.
• Monitoring, tracking, and reporting on media coverage.
• Acting as a spokesperson and delivering key messaging.
• Providing ad hoc media training to key staff.
• Coordinating and executing brand identity strategies in alignment with Fairmont Corporate PR.
• Fostering beneficial relationships with key tourism PR counterparts, such as Visit London, the British Hospitality Association, Visit Britain, and partners at British Airways and United Airlines.
• Developing the annual PR plan and budget.

Community Involvement:

• Developing key partnerships and campaigns within the business community to enhance The Savoy’s reputation as Britain’s leading hotel.
• Creating and executing campaigns that position the hotel as:
  • A leading civic benefactor.
  • A top employer.
  • A sustainable and environmentally responsible hotel.

Marketing Communications:

• Establishing strategic partnerships with luxury brands to develop joint programs, including events, advertising, and community campaigns.
• Directing on-site photography and video shoots.
• Overseeing content for the hotel’s image gallery.
• Managing website content for The Savoy.
• Developing and updating hotel informational collateral.
• Advising the Sales & Marketing Director on advertising plans and campaigns, ensuring integration with press and promotional opportunities.

Crisis Communications:

• Developing and implementing a crisis communications plan in conjunction with operations teams.
• Conducting crisis communications training for key executive staff.

Qualifications

• What you will need to do in this role?

• 3–5 years of experience in a similar role in the luxury hospitality industry.
• Outstanding communication skills, both written and verbal.
• A confident and dynamic speaker, able to interact effectively at all levels of the organization.
• Enthusiastic and positive personality with the ability to build trusting relationships.
• Proven organizational skills, with the ability to work independently and meet deadlines.
• Relevant experience and skills in media relations, community involvement, and marketing communications.

Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.

Additional Information

What’s in it for you?

• Competitive salary, pension, and life assurance
• 31–33 days of holiday (including public holidays)
• Cashback for wellbeing/healthcare expenses & Perkbox
• Exclusive discounts:
  • Savoy, Fairmont, Raffles, and Accor hotels (friends & family rates included)
  • 50% off at American & Beaufort Bars, Afternoon Tea, spa, florist, and select Gordon Ramsay restaurants
  • 20% off at other Gordon Ramsay restaurants and Restaurant 1890
• Free stay at The Savoy after probation
• Colleague restaurant, interfaith prayer room and wellness room
• Laundry services for all colleagues
• Gym access, cycle-to-work scheme and Virgin Active membership discount
• Season ticket loan for commuting
• Employee assistance program
• English classes, optician reimbursements, and local discounts for F&B and retail