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Director of Marketing, EMEA

Vistar Media
Full-time
On-site
London, United Kingdom
Out-of-Home (OOH) is the fastest growing channel in advertising. From billboards to retail media to urban panels, 98% of us see at least one OOH advertisement every week. It’s a part of life. As the pioneer in OOH technology, we build solutions that help brands find their audience in the right place at the right time, on digital signage networks around the corner, or around the world. 

About us:

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight. 

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.


About the role:

You will own the regional marketing strategy, driving full-funnel campaigns, budget management, and marketing KPIs. Acting as the key liaison between Vistar’s corporate marketing and regional teams, you’ll define and execute marketing initiatives tailored to the EMEA market.

You’ll develop cross-channel campaigns, create marketing assets, and craft messaging that aligns with market trends and client needs. With support from a full corporate marketing team (PR, digital, design, and more), this role offers a unique opportunity to lead strategy while staying hands-on. Marketing is a top company priority, making this an exciting chance to shape impactful initiatives and gain high visibility across the business.

What you'll do:

    • Lead regional marketing for EMEA – Own the full-funnel marketing strategy, manage the budget, and drive key marketing KPIs
    • Bridge corporate and regional teams – Act as the main liaison between Vistar’s corporate marketing team and regional sales, client services, and supply teams
    • Develop and execute marketing campaigns – Plan and implement cross-channel campaigns across email, website, paid ads, and social media to support business goals
    • Support sales and leadership – Work closely with regional leadership and sales teams to refine positioning based on market trends and client priorities
    • Create and manage marketing materials – Develop EMEA-specific collateral, including pitch decks, case studies, educational content, and blog posts
    • Analyze market trends and customer insights – Identify opportunities for growth and refine marketing strategies based on data and trends

What experience we're looking for:

    • Located in Amsterdam or London
    • 7+ years of marketing experience working in media, advertising or ad tech
    • Generalist marketer with experience in sales enablement, content marketing, digital marketing, PR and events
    • Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets
    • Experience in B2B marketing and lead generation
    • Strong understanding of digital marketing tools and trendsImpressive verbal and written communication skills; ability to work with and present to all levels and functions of a company
    • Excellent analytical skills and experience with campaign performance analysis
    • People management experience
    • Great communication skills - fluency in English

Who you are:

    • Creative thinker with a strategic mindset – able to balance big-picture strategy with execution
    • Self-starter & problem solver – proactive, resourceful, and thrives in a fast-paced environment
    • Strong communicator & collaborator – excellent interpersonal skills and ability to work cross-functionally
    • Results-driven & analytical – focused on impact and data-driven decision-making
    • Detail-oriented with a strong eye for design – understands the importance of branding and visuals
    • Passionate about technology & innovation in advertising – excited to work in a dynamic and evolving industry

What we offer:

    • 25 vacation days
    • Quarterly lifestyle stipend
    • Pension scheme
    • Global Exchange Program
    • Open business culture: we facilitate teams working together in our open workspaces and sharing their own ideas and vision. Also, we share our company vision and state every month with a company update
    • Be part of a fast-growing technology company where you can benefit from a steep learning curve. Be at the forefront of the programmatic revolution of DOOH
If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.

Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.
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