Director of Performance Marketing

Company Description

Job Description

Responsibilities include:

• Managing marketing team and multi-million dollar budget

• Accelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency

• Developing & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategies

• Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL

• Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team

• Working with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc.

• Collaborating with the Novo product team in the development of new products, product messaging, and new product launches

• Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation

Qualifications

What we expect from you

• 6-15 years experience in a data-driven marketing role

• 2+ years experience managing a team at a high growth, software startup

• Hands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEO

• Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period.

• Experience of best practices in the B2C landscape with large acquisition numbers and short sales cycles

• Obsession with experimentation (ex - A/B testing, website & landing page iteration) and automation (ex - email, content triggers)

• Strong quantitative and qualitative analytical skills

• Data-driven and detail-oriented, with the ability to look at problems at both granular and strategic levels

• Strong leadership and team management skills

• Experience in SQL and knowledge of databases

Experience with specific tools

• Performance marketing platform like Google Data Studio

• CRM other than Salesforce

• Events analytics software like Segment (or another events-based analytics tool)

• Marketing & product analytics like Mixpanel and Hotjar (or another events-based visualisation tool, like Amplitude)

• Email marketing like Customer.io, MailChimp, HubSpot

Bonus

• Understanding of brand strategy

• Experience in media and PR

• Managing offline and outdoor channels

• Working with remote engineering teams

Additional Information

The company is based in New York City, but due to COVID we are currently working remotely and will be remote until the second half of 2021. The company plans on re-centralizing in late 2021.

All your information will be kept confidential according to EEO guidelines.