Job Overview:
As the Hotel Director of Sales and Marketing, you will hold a pivotal role in devising and implementing sales and marketing strategies aimed at driving revenue, boosting brand recognition, and ensuring an outstanding guest experience.
Responsibilities:
Sales Strategy Development:
- Formulate and execute effective sales strategies to meet revenue targets and optimize profitability.
- Identify and capitalize on new business opportunities while fostering robust relationships with corporate clients, travel agencies, event planners, and other key stakeholders.
Marketing Campaigns:
- Collaborate with the marketing team to conceive and execute innovative campaigns that elevate brand awareness and drive direct bookings.
- Develop targeted promotions, advertising initiatives, and digital marketing strategies tailored to the hotel's target audience.
Team Leadership:
- Lead and manage a high-performing sales and marketing team, establishing clear goals, offering guidance, and motivating team members to achieve exceptional results.
- Foster a positive work environment that encourages professional growth and development within the team.
Revenue Management:
- Work closely with the Revenue Management team to analyze market trends, competitor activities, and pricing strategies.
- Utilize data-driven insights to optimize room rates, revenue streams, and occupancy levels effectively.
Public Relations:
- Cultivate and maintain strong relationships with local media, influencers, and industry professionals.
- Act as the hotel's spokesperson, ensuring positive media coverage through strategic media events, press releases, and public relations initiatives.
Partnerships and Collaborations:
- Identify and nurture partnerships with luxury brands, local businesses, and organizations to curate unique guest experiences and enhance brand visibility.
- Negotiate and manage contracts and agreements to establish mutually beneficial partnerships.
Budgeting and Reporting:
- Develop and oversee the sales and marketing budget, ensuring efficient allocation of resources.
- Monitor and analyze key performance metrics, preparing regular reports to track progress and identify areas for improvement.
Guest Experience:
- Collaborate closely with Guest Services and Operations teams to deliver a seamless guest experience aligned with the hotel's luxury standards.
- Continuously seek opportunities to enhance guest satisfaction and loyalty through personalized services and tailored experiences.
Requirements:
Education and Experience:
- Bachelor's degree in Business, Marketing, Hospitality, or related field.
- Minimum of 9 years of experience in sales and marketing within the luxury hospitality industry, with a proven track record of achieving sales targets and driving revenue growth.
- Prior experience in a leadership or managerial role is essential.
Industry Knowledge:
- Deep understanding of the luxury lifestyle hotel market, including trends and customer preferences.
- Familiarity with revenue management principles and digital marketing strategies, along with knowledge of local market dynamics and competition.
Strategic Thinker:
- Ability to develop and execute comprehensive sales and marketing strategies, supported by strong analytical and problem-solving skills.
- Results-oriented mindset with a focus on driving revenue and achieving business objectives.
Leadership and Communication:
- Proven leadership abilities, with experience in managing and motivating a diverse team.
- Excellent communication and interpersonal skills, essential for building relationships with clients, partners, and team members. Strong negotiation and presentation skills are also crucial.
Brand Ambassador:
- Passionate about luxury hospitality and dedicated to upholding the hotel's brand image and reputation.
- Ability to embody the hotel's values and deliver an exceptional guest experience consistently.
Adaptability and Resilience:
- Thrives in a fast-paced, dynamic environment, capable of navigating and prioritizing multiple projects and deadlines.
- Resilient in the face of challenges, with the ability to adapt strategies quickly as needed.
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn't proper. We are seeking out the best of the best from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced but rewarding above all.
Proper Hospitality provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.