Director of Sales and Marketing

Reports to: Managing Director

Direct reports: Head of Lettings, Head of Communities, Marketing Manager

Company Overview

Reporting to the Managing Director, the Director of Sales and Marketing will play a key role in shaping Ocasa’s strategic direction and driving ambitious growth targets. This is a high-impact and hands-on leadership position, responsible for managing a number of senior roles across our Marketing and Lettings teams to ensure alignment and delivery across these departments.

This role combines strategic marketing expertise with sales leadership, driving innovation across lead generation, customer engagement and brand positioning. The Director of Sales and Marketing will spearhead business development efforts, influencing Ocasa’s market strategy while encouraging collaboration and operational excellence, all the while working to strengthen Ocasa’s position as a standout name in the UK residential property market.

Role Overview

Reporting to the Managing Director, the Director of Sales and Marketing will be at the forefront of shaping our customer journey, overseeing the integration of marketing innovation and sales excellence across our Lettings and Marketing teams. This role will be instrumental in driving lead generation, elevating brand recognition, and ensuring Ocasa achieves its ambitious growth objectives.

Through a blend of strategic thinking and hands-on leadership, the Director of Sales and Marketing will take ownership of developing campaigns that resonate with our target audience alongside implementing data-driven sales strategies. By uniting teams under a shared vision, this role will strengthen Ocasa’s position as a standout name in the UK residential property market.

Key Responsibilities

Strategic Leadership 

• Shape and lead Ocasa’s integrated sales and marketing strategies, ensuring alignment with company goals and growth ambitions

• Act as a trusted partner to the Managing Director by contributing to strategic planning, market expansion and business development opportunities

• Represent the sales and marketing functions within the Senior Management Team, influencing decisions with data-driven insights
• Drive innovation by identifying opportunities to strengthen Ocasa’s market position and enhance our reputation within the residential lettings sector

Campaign and Brand Management 

• Oversee the development and execution of sophisticated multi-channel marketing campaigns that elevate brand visibility and resonate with target audiences

• Lead on the creation and refinement of Ocasa’s brand strategy

• Leverage data and customer insights to inform strategic decisions and enhance the effectiveness of marketing efforts

• Provide regular reports on campaign performance, market intelligence and departmental activities

• Collaborate with the Communities team on initiatives to increase resident engagement across our portfolio

• Partner with the Capital Projects team to influence product design, in line with customer needs and market demand

Sales Performance 

• Develop and implement sales strategies that support ambitious lease up and occupancy targets, delivering consistent and measurable results

• Optimise sales processes and tools, including Hub Spot, to enhance efficiency and improve lead conversion rates
• Partner with internal teams to identify and address challenges in resident acquisition and retention, driving continuous improvements

Budget and Resource Management

• Manage and optimise department budgets, ensuring data-driven resource allocation to maximise ROI

• Oversee forecasting, budget preparation and expenditure to meet financial objectives

Team Leadership

• Lead and inspire cross-functional teams (including Heads of Department), fostering a culture of high performance and collaboration

• Set, monitor and report on ambitious targets and KPIs to ensure departmental goals are consistently met

• Provide training and development opportunities to strengthen team capabilities and knowledge of industry best practices

Experience and Qualifications

• Proven success in a Director-level role or equivalent within the residential lettings or property management industry. This must include experience managing department heads or equivalent level
• Extensive experience in strategic marketing including brand management, campaign design and customer acquisition strategies
• Strong knowledge of residential lettings processes, including appropriate sales tactics and industry best practices
• Demonstratable expertise in aligning business development and marketing efforts with wider organisational growth strategies
• Leadership experience managing high-performance teams, with the ability to develop and motivate senior managers
• Business acumen, with a data-driven approach to decision-making and the allocation of resources
• Excellent presentation and communication skills, with experience influencing senior leadership teams
• Advanced proficiency in CRM software, (Hub Spot preferred), with experience in optimising this for sales performance
• An entrepreneurial mindset, with a proactive approach to problem-solving and achieving ambitious targets
• Knowledge of property management systems such as Yardi is preferred, but not essential

Company Benefits

• Enhanced Pension

• 25 days annual leave, plus UK bank holidays

• Your birthday off

• Time off to move home

• Life assurance

• Group Income Protection

• Bupa private healthcare (taxable benefit)
• Commitment to your learning and development
• Employee wellness resources and events
• Employee Assistance Programme
• Regular team building events

Our Values

We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience, we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working.

Considered

We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.

Principled

We believe in doing the right thing, and we hold our principles closely in everything that we do.

Empathetic

Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy.

Knowledgeable

We hold ourselves to a high standard, every member of the Ocasa team is an expert at what they do.

Additional Information

The successful candidate must, by the start of the employment, have permission to work in the UK.

We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK, employment referencing, DBS check, and depending on the role, further checks may need to be conducted.

We know that to be truly innovative, we need to have a diverse team. That is why Ocasa Homes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.

We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you: recruitment@ocasahomes.co.uk