At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together. As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.
With our expertise, we are producing the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision. There has never been a better time to make an impact and we invite you to join us on this journey.
LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.
Position Overview:
LightBox is building the world’s leading commercial real estate information and technology platform and we are looking for a senior product marketer (Director, Product Marketing) to join our team. Do you enjoy defining innovative products and love creating a killer go-to-market strategy? As a Director of Product Marketing, you will be the hub of the relationship between product management, sales and our marketing team. Our game-changing data platform needs a great storyteller to explain the product benefits, work closely with customers, partners, industry analysts and sales. You will formulate data-driven decisions and contribute to our testing and growth team. You will partner with the brand and demand gen teams to drive TOFU and MOFU leads. You will be the product evangelist and will play an integral role in organizing product launches.
What you will do and achieve:
- Research and define customer personas/segments. Develop all sales enablement collateral.
- Collaborate with product management and sales to create engaging product demos.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
- Develop strategic marketing plans for the products you support including key activities and budgets to support new customer acquisition.
- Plan and lead the launches and marketing efforts of new products and releases of existing products and manage the cross-functional implementation and external promotion of new releases.
- Act as a key thought leader for the products you support externally, including presentation engagements and written works. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Manage three (3) direct reports being a player/coach for the Product Marketing team
Who you are:
- Passionate about representing the voice of the customer.
- Thrive in an ever-changing atmosphere with the ability to pivot as necessary
- Bias for action and ability to
Education
- BA/BS in Marketing, Communications or related degree.
Experience
- Must possess at least 6 years of product marketing experience.
- Marketing for B2B SaaS companies. *Bonus for commercial real estate industries.
- Exceptional written and oral communication skills.
- MS Office skills proficiency (Excel and Powerpoint)
- Producing reports and analysis to measure marketing campaign results.
Key Knowledge & Skills
- Proven success managing expectations of stakeholders and collaborating effectively with coworkers, partners and customers .
- Successful history creating GTM strategies, messaging and positioning for multiple customer segments.
- Shaping product roadmaps and user experiences through deep client understanding, actionable insights and valid recommendations.
- Crafting compelling stories, collateral, and tools around our technical products and services.
- Critical thinking, analytical, quantitative skills in market research.
- A positive personality familiar with startups or scale-up environments.
- Ability to represent LightBox at conferences.
- Public speaking at conferences and interactions with industry analysts.
- Familiarity with marketing technologies: marketing automation (Pardot), email marketing, social media channels: LinkedIn, X, Google; content creation: Canva, Powerpoint, Camtasia; analytics: Google Analytics, SalesForce, SproutSocial
Core Competencies
- Data-driven
- Highly analytical
- Organized and detail oriented
- Self-starter
- Team Player
Other Desirable Attributes
Physical Requirements
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and/or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.