About us
DS Smith is a leading provider of sustainable fibre-based packaging worldwide, which is supported by recycling and papermaking operations. We play a central role in the value chain across sectors including e-commerce, fast moving consumer goods and industrials. Through our purpose of ‘Redefining Packaging for a Changing World’ and our Now and Next sustainability strategy, we are committed to leading the transition to the circular economy, while delivering more circular solutions for our customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions.
About the role
As a Divisional Marketing Manager Packaging, you will develop and implement marketing strategies that enable and position DS Smith to be the industry leader for fibre based packaging. You will deliver a marketing plan that identifies new opportunities for scalable market led innovation while driving our value proposition to delight our customers. You will ensure that marketing activities enhance our understanding of market and customer needs, challenges and pain points for packaging to support the innovation funnel from innovation brief to launch in the market.
Your remit will include but not limited to:
Assist in developing a compelling divisional marketing plan that sets the FMCG business direction and activities to deliver against the DS Smith corporate plan and goals;
Quantitative and qualitative insight expert on focus/strategic FMCG market segments: gain a deep understanding of the key trends (market/ channel/ consumer/ customer/packaging) that impact the industry;
Lead the exploration phase of the innovation process ensuring we are able to convert the deep understanding of the segment into relevant insights for innovation briefs;
Lead cross functional teams through Insight-Innovation workshops periodically on the focus areas to support DSS’s ambitious innovation targets;
Unlock new business opportunities and stronger loyalty by enlarging the customer network (CRM) through relevant and impactful ABM (Account-based marketing) campaigns;
Own ABM plans for the key strategic customers aligning on objectives with the account managers and deployment with the Communications and Digital team.
About You
Educated to a Degree level;
Marketing/ Category Management/ Customer Marketing/ Brand Management experience within FMCG or large B2B packaging company;
Ability to translate corporate plan strategic direction into 1-3 years horizon marketing plan;
Ability to identify an insight and position an offer (product or service) according to customer’s needs; proven track record in insight-driven Innovation projects and involvement in developing NPD pipeline;
Comfortable working at both strategic and implementation levels;
Project management skills to see a project from creative idea through to implementation and appropriate measurement of outcomes;
Proven track record of collaborative working and building strong relationships, negotiating and influencing effectively to achieve business goals.
Benefits:
Competitive salary
Discretionary bonus
Car allowance
25 days holiday plus bank holidays
Private Medical Insurance
Pension scheme, life assurance and income protection
Employee Assistance Programme
Employee Discounts
Cycle to work scheme
Location: UK/ London – hybrid