Forensics Business Line Marketing Mgr

Job Summary:

The Business Line Marketing Manager brings their experience and is looking to expand their range of marketing skills, including brand storytelling and digital marketing, as well as content development and execution in formats such as articles, surveys, white papers, podcasts and webinars. This role works to help develop compelling campaigns that engage BDO’s target audiences and measures results. BDO seeks a self-starter with great communication skills, experience supporting senior executives, and someone who wants to continue to learn in a collaborative, challenging and fun environment. Experience working in an accounting firm supporting an assurance practice is a plus. 

Job Duties:

General

• Collaborates with other marketing teams to manage identified marketing programs and projects and the creation of specific deliverables to support the practice, including but not limited to market research, external events, webinars, content development, digital and web support, and social media
• Develops messaging for buyer groups and value proposition for services and solutions 
• Supports business line marketing leaders who act as a strategic partner to business line and business development leaders; supports development of integrated marketing plans and strategies that will deliver on business goals and objectives

Events

• Provides support and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables
• Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
• Plans and manages event budgets 
• Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific processes and guidelines
• Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.

Content and materials development

• Supports development of marketing content and materials across all media by ensuring they reflect targeted, on-brand messaging
• Manages review process with marketing and client service professionals as well as appropriate compliance reviews

Campaign development and management 

• Works with business line marketing leaders to execute marketing campaigns and programs that align with business objectives
• Collaborates with the digital, automation, email, web, and social teams to execute digital campaigns and content
• Contributes and shares best practices across and firm

CRM Management

• Works with CRM and Digital Marketing to develop and refine targeted lists for specific vehicles and relevant audiences
• Assists with targeted business line data management including clean up and marketing list refinement

Sponsorship and Networking

• Collaborates with business line marketing directors to define sponsorships for yearly marketing plan
• Manages the requirements of sponsorships as outlined by the organization and sponsorship level benefits to include working with designated marketing teams to create and manage sponsorship deliverables and internal sponsorship processing needs 
• Communicates upcoming networking opportunities to appropriate stakeholders and participants

Knowledge Management and Research

• Ensures internal portals have the most complete and relevant content
• Supports internal knowledge programs on business line services 

May travel as needed

Other duties as needed

Supervisory Responsibilities:

• May supervise staff on various projects and provide feedback on performance
   

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor’s degree and Five (5) or more years of marketing experience in professional services, required; OR High School Diploma/GED and Eight (8) or more years of marketing experience in professional services, required
• Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience:

• Prior experience working in accounting, financial consulting, business advisory and/or professional services, preferred

Software:

• Proficient in the use of Microsoft Office Suite, specifically Excel, Word, and PowerPoint, required
• Microsoft Dynamics CRM and Marketo experience, preferred

Other Knowledge, Skills, & Abilities:

• Superior verbal and written communication skills
• Excellent organizational and project management skills 
• Strong interpersonal skills
• Ability to interact effectively with people at all organizational levels of the Firm 
• Ability to work in a fast-paced, deadline-driven environment with a customer service focus
• Ability to successfully manage multiple projects while working independently or within a team environment 
• Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc. 
• Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy, and development

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $95,000 - $110,000                                                                                                                                                         

Maryland Range:  $95,000 - $110,000                                                                                                                                                   

NYC/Long Island/Westchester Range:  $95,000 - $110,000