ROLE SUMMARY
Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi represents a potential breakthrough in hemophilia treatment. In the U.S., as of October 11, 2024, and in the EU, as of November 18, 2024, Hympavzi is the first and only anti-TFPI approved for the treatment of hemophilia A or B and the first hemophilia medicine approved to be administered via a pre-filled, auto-injector pen. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives.
The Global Marketing Director, Hympavzi – Congress & MedEd/P2P Leadwill report to the Global Hympavzi Lead and will work cross-functionally with other members of the global hemophilia organization including global HCP Lead and Medical. This position requires strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration.
ROLE RESPONSIBILITIES
Hemophilia Congress Strategy & Execution:
Develop Annual Congress Strategy for Hemophilia Portfolio, incorporating unique Hympavzi and GTx strategic needs, as well as Portfolio-level needs and opportunities, with alignment to data generation and publication plans
Assess and recommend Congress attendance and level of participation/engagement (including, but not limited to EAHAD, ISTH, NBDC, EHC, ASH, & WFH)
Identify opportunities for on-site Congress Ad Boards
Lead strategic and creative booth design & build coordination (across all necessary promotional and production agencies)
Coordinate the creation of booth content/materials (aligned with Hympavzi and Hem GTx HCP and patient strategies)
Partner with Medical Affairs to develop symposia/practical tutorial content
Develop congress multi-channel advertisement & promotional strategy/content (in coordination with Global HCP Lead, as well as External Comms & Media Team)
Coordinate congress attendance and logistics, including internal attendees, external stakeholders, and booth staffing plan and training
Partner with BAI, MEET, and Pfizer Congress team to conduct performance tracking and measurement
Hympavzi MedEd/Peer-to-Peer Strategy:
Partner with Regional, Local, and Global commercial/cross-functional colleagues to develop Hympavzi Medical Education/P2P Strategy (including, but not limited to, resource and content needs, Speaker Program strategy, KOL engagement plan, advisory boards/panels)
Partner with Global Hympavzi HCP Lead to generate insights and define implications to build differentiated core message platform to be used in global campaign evolution and HCP & MedEd strategies
Collaborate with Global Hympavzi HCP Lead, other global and regional commercial team members, and local market colleagues to build/align on consistent strategic core claims based on stakeholder needs, and ensure alignment with clinical program, regulatory strategy and label, and real-world data plan to support key claims
Thoughtfully assess market landscape to build upon the strategic narrative to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment
Develop and rollout Global P2P content, including localizable customer-facing content and P2P Training content
Partner with ICO and EMCO to execute annual Hympavzi/Hemophilia medical education summit/masterclass
Partner with BAI and priority markets to define vision of success and KPIs for tracking impact and progress
Manage Med Ed agency, ensuring coordination with Promotional AOR, delivery of clear and robust scopes of work, appropriate staffing, excellence in execution, on-time delivery, and timely and efficient budget management
Support the annual operating & tactical plan process and other ad hoc team workstreams
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
International travel based on business needs ~30-50%
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.