ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy.
Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue, fever, headache, mild stiff neck, muscle and joint pains) are often overlooked or misinterpreted. Left untreated, the disease can disseminate and cause more serious chronic complications affecting the skin, joints (arthritis), heart (carditis) or nervous system. Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g., insect repellent, removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens.
LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and older. With expected approvals in 1H 2027, a global marketing team for LB6V has been formed and the team has initiated key pre-launch workstreams.
Reporting into the Global Commercial Lead for RSV Maternal & Lyme, the Global Marketing Director will collaborate with the Global Launch Lead and Launch Operations Lead for Lyme, as well as other members of the cross functional team. They will play a critical role in shaping the market development execution plan and will lead the development of unbranded HCP and consumer educational campaigns and initiatives and participate in foundational marketing workstreams including brand positioning and message platform development.
The ideal candidate will bring strong marketing expertise, vaccine experience, and a demonstrated ability to build and execute strategies and initiatives that maximize brand value. To support a global launch the selected candidate will need to understand the market and customer journey through deep & robust insights and deliver strategies that ensure an ideal launch platform for the US and other key markets across International Developed Markets. As such the candidate should have a proven track record of working in a matrix team environment, with multiple regional, marketing, and cross-functional partners.
This Global Marketing role is designed as a broad and flexible marketing position. As the work evolves, priorities change, and needs arise, this individual will flex across several content areas and take on a variety of projects and opportunities.
ROLE RESPONSIBILITIES
Champion & synthesize customer insights, translate insights into action, and identify business accelerators and innovative strategies to overcome market challenges and drive vaccine uptake
Define key value proposition and strategic narrative to raise awareness of burden of disease and importance of preventing Lyme disease across stakeholder audiences (including HCPs, payers, patients, regulators, policy makers), in alignment with scientific narrative
Define vision of success and KPIs for tracking market development impact and progress
Lead the development of unbranded campaigns, messaging platforms, and tools/resources, aligned with US and ICO and informed by customer insights
Ensure coordination of the market development strategy at the global, regional and local levels and ensure consistency of approach and implementation
Support the development of global branding platform (including positioning, messaging, targeting, etc), core content package, and tactical architecture across relevant customers
Partner with Launch Lead to develop and test strategic core claims based on stakeholder needs, ensuring alignment with clinical program, regulatory strategy, target label, and real-world data plans (NorthStar)
Partner with XFT to develop plans for key external engagements (including identification of key congresses, symposia planning, advisory boards, etc.)
Partner with CMO in innovation and experimentation efforts
Oversee agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management
BASIC QUALIFICATIONS
BA/BS degree required.
8+ years of pharmaceutical industry experience in marketing, strategy and new product launch
Strategic cross functional leadership experience including in-market experience and above country/regional scope
Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
Demonstrated success in independently developing, executing, and measuring marketing programs
Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
Excellent verbal and written communication skills for a wide variety of audiences.
Strong analytical skills, detail oriented, action-driven and creative
Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.
Be a team player and focused on Pfizer values
Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS
Advanced degree preferred
Global marketing experience preferred
Vaccines experience preferred
Prior launch experience preferred
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel (international and domestic) based on business needs ~20-30%
Last Day to Apply: Jan 03, 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.