ROLE SUMMARY
Vyndaqel (Vyndamax in the USA) is the standard of care treatment for a rare cardiac disorder, ATTR-CM. It’s a fatal disease and left untreated, average life expectancy is only three years. The launch of Vyndaqel around the world 4-5 years ago revolutionized the treatment of this disease, as it was the first treatment to show a significant mortality benefit for patients.
The focus since launch has been on driving suspicion & diagnosis of this under-diagnosed rare disease and this has proven to be successful, with annual sales of >$3bn in the first 9 month of 2024 alone. Vyndaqel is therefore one of Pfizer’s largest growth drivers. Two new competitors in the ATTR-CM space will launch around the world in the next 9 months however and this requires a shift in focus to competitive positioning and selling.
This role reports to the Global Vyndaqel Lead and will work cross-functionally with other members of the Global / International Vyndaqel organization including medical, ICO and various CMO functions. It requires a detailed understanding of HCP marketing in a competitive setting, along with experience in delivering the full package required for sales organizations to implement brand strategy.
The role will require strategic thinking skills, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of delivering projects rapidly in a cross-functional organisation.
ROLE RESPONSIBILITIES
Lead on Design & Delivery of Full HCP Content Packages for Key Competitive Priorities
- Design & deliver sales materials, Sales Force briefing documents & training materials to address the critical competitive messaging challenges the brand faces
- Work closely with Global x-functional team to ensure that this material is appropriately integrated into the core Vyndaqel promotional story, with all necessary guidance provided
- Engage with Vyndaqel ICO / USA / EMCO team to both gather insights to aid the design of these materials & support implementation with countries
Lead on Brand & Competitive Training Packages
- Lead design and development of all brand training packages, to enable country teams to train their teams effectively on the evolving HCP brand story that we will tell in 2025 & 2026
- This will require close collaboration with global medical, legal, training & Co-Lab colleagues
- Work closely with Global Training Team to develop competitive selling training to enable countries to facilitate the transition for our sales teams from driving diagnosis to focusing on selling our data in a competitive market
Lead on Promotional Presence At Key Congresses
- Lead on promotional strategy for the exhibition booth at two key global cardiovascular congresses, leading an x-functional team to determine our promotional goals
- Lead on the design and development of all promotional materials for the exhibition booth, which will require close collaboration with the Vyndaqel global congress lead, medical team, legal team and the local market team in the county where each congress takes place
Operating Plan 2026 Core Team
- Work directly with the Operating Plan 2026 lead to develop the operating plan, taking responsibility to deliver specific sections of it
- Engage cross-functionally and across Global Brand teams to drive the quality of the Vyndaqel plan
BASIC QUALIFICATIONS
- 5+ years pharmaceutical or biotechnology marketing experience.
- Strong HCP marketing experience within a country marketing organization
- Experience in working directly with Sales Forces to deliver brand strategy & content
- Experience in managing creative agencies to deliver projects on time and to budget
- Demonstrated ability to work effectively in a team-based environment
- Ability to quickly assume responsibility in complex, fast paced environment
- Strong influence/negotiation skills and relationship management capabilities are a must
- Ability to bring strategy and analysis to a tactical, executable level; results-oriented
- Excellent communication and presentation skills
- Ability to plan, organize, focus, and execute in a fast-paced, dynamic environment with a high degree of urgency
- Must be mature, self-driven and have exceptional learning agility
- BA/BS required, MBA or advanced degree in a related field preferred but not required
- Focused on Pfizer values, demonstrates an absolute commitment to adherence to all applicable compliance rules and regulations
PREFERRED QUALIFICATIONS
- HCP marketing experience in the US or one of the largest 8 international markets
- Previous regional / global marketing experience
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PHYSICAL/MENTAL REQUIREMENTS
none
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Some international travel required
Work Location Assignment: Hybrid
The annual base salary for this position ranges from $131,200.00 to $218,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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