Growth Marketing Manager

Company Description

Freebird Club is a social travel & homestay club for the over 50s. It offers an accessible new mode of travelling for older adults, a fun way to meet and enjoy social & cultural interaction, and a means to unlock value in their homes and earn income in later life. Positioned at the intersection of traveltech and agetech, where the silver economy meets the sharing economy, Freebird addresses social issues such as loneliness and lack of opportunities for older adults through a tech enabled community model. Our mission is to connect, empower and enrich the lives of older adults through meaningful travel & social experiences.

Our ambitions are big, bold and global. We are looking to build a highly talented, mission-driven team that is excited at the prospect of enriching the lives of older people globally, and creating a more age-friendly and accessible world that we can all look forward to growing old in.

Freebird Club is backed by Founders Factory and Nesta. Founders Factory builds and funds start-ups together with exceptional entrepreneurs and the world's leading companies. We have just completed their mission-focused accelerator program centred on healthy ageing. We have also secured a sizeable grant from Innovate UK to pursue our impact mission.

London UK base; remote first.

NOTE: Applicants must be UK work eligible - we are not in a position to provide visas at this time.

Job Description

We are looking for a talented and ambitious Growth Marketing Manager to drive the growth of Freebird Club internationally and lead our marketing and branding efforts. The ideal candidate will be motivated by the opportunity to create real value + impact in the world. You will join a small, growing team in a fast-paced, supportive, mission driven start-up, with lots of opportunities to partake in strategic and operational initiatives. This is a role for someone who wants to use their market oriented skills in an innovative and impactful context. If you’re motivated by shaping the future of ageing, and are not afraid to join us in the deep end for challenging but meaningful work, then this might be the role for you.

This Growth Marketing Manager position is a rare opportunity to join an exciting new impact venture in its nascent growth stage, and take a central role in achieving our scaling ambitions globally. As the Growth Marketing Manager, you will drive our digital and offline marketing, branding, positioning and community growth as we strive to bring Freebird club to the masses.

Responsibilities include:

• Drive Freebird’s marketing (digital and offline), branding, positioning and community growth.
• Develop and implement growth marketing campaigns, with a focus on content marketing, social media marketing, paid and organic advertising.
• Mastering all things PPC (AdWords, Facebook, Instagram, LinkedIn, etc.) as efficiently as possible.
• Develop a unified approach to the company’s overall marketing efforts in collaboration with the community, product, and design teams.
• Create brand marketing campaigns aimed at increasing brand awareness and engaging with existing and new audiences.
• Actively investigate and identify high potential growth opportunities to test and incorporate into channel strategy.
• Leverage community reporting and analytic tools (Google Analytics, Think with Google, Google Trends) during market research to find ways to enhance the company’s marketing efforts.
• Define, measure and understand our growth metrics and KPIs.
• Analyse, review and improve AdWords and Google Analytics performance.
• Contribute to content creation (Mailshots, Ads, Website copy, newsletter etc)
• Work closely with the CEO, CTO and development team on product improvements based on user feedback
• Develop a robust understanding of both the silver economy and travel & tourism industry.
• Make Freebird Club a thought-leader and go-to brand in the silver economy.
• Stay on top of the latest trends and emergent issues in our sector (incl. business model changes, new products, features etc)
• Work with the Community manager to ensure the company blog, social media accounts, website and content are all optimized for market positioning.
• Compile performance reports to brief senior leadership on marketing initiatives and product performance and provide recommendations on improvement. 

Qualifications

• Minimum 5 years experience in a marketing or sales leadership role.
• Extensive experience of digital marketing, including strategy development, managing and writing content, managing campaigns and website CMS.
• Degree in Marketing or related field (e.g. psychology, hospitality).
• Proven track record of successful growth campaigns, especially for early stage products or communities.
• Startup experience is a plus.
• Expertise with SEO and software and analytical tools for marketers, such as Google Analytics, Google Trends, Semrush, Hubspot or similar email tool, Salesforce, website CMS.
• Superior organisational skills and ability to prioritise takss.
• Strong analytical skills,with great attention to detail. 
• Ability to quickly gather data and present back findings/recommendations.
• Excellent verbal and written communication skills, with ability to create quality content.
• Self-directed; ability to get lots done with sometimes limited guidance. Takes ownership.
• Demonstrate integrity, dependability, accountability, self-awareness, work ethic, empathy.

Additional Information

What’s in it for you?

• Coming in at exciting early stage in an award-winning social impact start-up.
• Working directly with the Founders on all aspects of the business, gaining first-hand experience of bringing a high-growth startup to life and executing on our ambitions.
• Remote-first & flexible culture: we believe in outcomes over time-keeping.
• Use of Founders Factory office at fantastic location near Covent Garden, London.
• Be part of the Founders Factory entrepreneurial ecosystem, with access to excellent free training, advice and contacts.
• Your work will have real & meaningful impact in improving the lives of older people.
• Personal development – you will have exposure to all aspects of the business with rare opportunities for learning and growth.
• Work from home – with occasional team days in London.
• Salary £40-46K with early employee equity options.
• Generous pension scheme and annual holiday entitlement.

We are committed to building a diverse culture and are eager to receive applications from all backgrounds. All applicants will receive consideration for employment without discrimination.