Head of B2B Marketing

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars.

Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we're on a mission to transform the used car market.

About the team

👋 Hi I'm Naomi, CMO at Motorway. I'm looking for an experienced Strategic Marketer to lead our B2B marketing efforts and deepen engagement with our 7,500+ car dealer partners.  Our team plays a crucial role in Motorway's success by building strong relationships with our dealers and showcasing the value we bring to their businesses. We're a collaborative, high-impact team that's passionate about transforming the used car market. We're looking for someone who shares that passion and wants to make a real difference.

About the role

• Lead the B2B marketing team and define the strategy to grow Motorway’s brand and drive engagement with existing and new dealerships.

• Develop and execute multi-channel marketing strategies to drive awareness, engagement, and retention across dealer segments (independents, franchises, and car supermarkets).

• Collaborate with Product Marketing to develop go-to-market plans, marketing initiatives, and sales enablement materials for product launches and feature announcements.

• Build strategic content plans for marketing channels, including social media, email, and web, to drive engagement and retention.

• Partner with the Sales team to deliver customer-focused narratives and sales materials.

• Manage the dealer marketing budget, ensuring activities are prioritised to maximise ROI.

• Develop and execute a dealer marketing KPI framework to measure performance and generate actionable insights.

• Collaborate with internal teams (Product Marketing, Growth Marketing, Communications, Media & Advertising, Sales, and Analytics) to deliver integrated marketing campaigns with clear KPIs and reporting frameworks.

• Partner with Communications, Brand, and Consumer teams to present a unified and cohesive brand presence.

• Introduce fresh, insight-driven approaches to B2B marketing, leveraging creativity to drive differentiation.

About you

• Marketing leadership experience in a B2B environment, ideally in the automotive or marketplace sectors.

• A proven track record of successful go-to-market strategies, planning and executing product launches, and the ability to lead cross-functional initiatives.

• A natural storytelling ability to craft clear, compelling narratives and innovative B2B marketing ideas.

• The ability to flex and wear many hats: strong writing skills to draft strategic documents and briefs, and an eye for design to be productive thought partners with our creative teams.

• A background in data-driven storytelling to help inform goals, marketing roadmap, and measurement plans.

• Experience building strategic content plans for marketing channels like social media, email, and web.

• Strong written and verbal presentation skills - effectively lead a cross-functional briefing meeting and present to senior stakeholders.

• Experience working in a fast-paced, entrepreneurial environment and effectively balancing analysis and execution with a strong ownership mindset.

You could be a great fit if

• You're a strategic thinker with a hands-on approach.

• You're passionate about the automotive industry.

• You thrive in a fast-paced environment.

• You're a collaborative team player.

• You're results-oriented.

Our interview process

• Qualifying Screen - 30 minutes

• Hiring Manager Interview - 60 minutes

• Interview loop with team, including presentation - 2x45 mins, 1x 60 minutes

• Executive Interview - 60 minutes

You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.