Job Title: Head of Inbound Growth Marketing
Location: Remote (with occasional travel to London & events)
Reports to: CEO or CRO
About Checkstep:
Checkstep helps businesses stay ahead of emerging online risks with an AI-powered Trust & Safety Platform. We work with industry leaders like Trustpilot, Shein, and Streamable to provide scalable and compliant content moderation. Serving both European and US markets, we are looking for a driven, hands-on Head of Inbound Growth Marketing to lead our acquisition efforts and help us grow in the Trust & Safety sector.
Role Overview:
The Head of Inbound Growth Marketing will drive inbound acquisition campaigns across multiple channels, using GTM tools and managing all inbound marketing strategies. You will oversee SEO, SEA, and content strategies while collaborating closely with the sales and product teams to generate qualified leads, optimize conversion, and increase brand visibility. We need someone with experience scaling campaigns in both European and US markets.
Key Responsibilities:
Lead Generation & Campaigns:
- Develop and execute cross-channel inbound acquisition strategies (SEO, SEA, Content) to generate MQLs/SQLs.
- Leverage AI-driven GTM tools to optimize campaigns and automate processes.
- Collaborate with sales to refine lead quality, messaging, and positioning.
SEO & SEA Strategy:
- Oversee external experts to execute SEO and SEA strategies, ensuring high search rankings through optimized on-page and technical SEO and effective paid campaigns.
- Track performance for improved ROAS.
Social Media & Thought Leadership:
- Build Checkstep’s presence on LinkedIn to increase brand awareness and attract leads.
- Create thought leadership content to establish Checkstep as an authority in Trust & Safety.
Sponsorships & Partnerships:
- Manage partnerships and co-marketing initiatives to drive leads and enhance brand visibility.
- Oversee reputation management on platforms like G2.
Website & Conversion Optimization:
- Lead website development to improve conversion rates, ensuring alignment with SEO and CRO strategies.
Analytics & Reporting:
- Track KPIs using HubSpot, Google Analytics, Google Tag Manager, Semrush, Lemlist, and report monthly on campaign effectiveness.
Leadership & Collaboration:
- Lead a small, high-performing team of experts and manage the inbound budget.
- Work closely with the CEO, Head of Product, and sales team to align inbound with company goals.
Ideal Candidate:
- Self-starter and motivated doer with a track record of success in small, growing teams.
- Experienced in inbound marketing, lead generation, and RevOps.
- Experience using GTM tools like Clay, Lemlist, Trigify, and RB2B.
- Background in SEO, SEA, content marketing, and lead nurturing.
- Experience scaling campaigns in both European and US markets.
- Comfortable working with cross-functional teams to achieve business goals.
- Familiar with Trust & Safety, cybersecurity, or compliance sectors (preferred).
Why Checkstep?
- Join a remote-first company with colleagues in the UK, US, Italy, France, and more.
- Work with high-profile clients like Trustpilot, Shein, and Streamable in an innovative, fast-growing sector.
- Enjoy a collaborative work environment, opportunities for professional growth, and the chance to make a big impact.