Head of Marketing

With Intelligence are recruiting a Head of Marketing for our Pension Bridge portfolio. We provide a series of dedicated conferences for senior executives from the world’s largest institutional investors, investment consultants and asset managers. Our events integrate high-quality content and expert speaker panels, with tailored, balanced audience creation, to help attendees increase their knowledge of the sector and provide high-quality networking opportunities. The Pension Bridge portfolio consists of a series of premium conference experiences that have been serving the educational and networking needs of senior investment professionals for the last 18 years.

The Head of Marketing – Pension Bridge delivers the agreed strategic marketing decisions across the event portfolio – consisting of 8 annual events globally. With a team of two direct reports they are responsible for the delivery and execution of multi-channel marketing activities, developing key brand propositions and messaging, whilst working closely with key internal and external stakeholders to deliver timely and effective campaigns and results. They are responsible for growing and engaging with With Intelligence’s network of event prospects to deliver high quality audiences at each event and support the commercial team with renewing and winning new business.

They work on analyzing audience and campaign successes, identify new target customers, research new contacts, and develop customer journeys for on-going engagement with target audiences. Collaborate with other key stakeholder groups such as the demand generation, data, product and insights teams to consistently promote With Intelligence.

Key responsibilities:

•  Delivering strategic marketing initiatives for the Pension Bridge event portfolio to ensure audience growth goals are met and revenue growth is supported

• Delivering marketing launches of new, geo-cloned and re-positioned events
• Analysing current market penetration to identify white space, potential growth areas and target growth firms
• Delivering multi-channel marketing activities and campaigns
• Using agreed brand messaging consistently and appropriately
• Building awareness of With Intelligence across the industry when promoting their events
• Working closely with various internal teams, including Investor Relations and other demand generation teams, to create consistent and holistic promotion of With Intelligence’s solutions
• Understanding their events’ positioning/audience to create appropriate cross-promotional activities
• Behaving as a key stakeholder in their events’ planning committees, to enhance and develop the events portfolio year-on-year
• Continuing to develop campaigns according to best practice and team learnings
• Provide leadership, coaching and direction to their team, supporting their professional and skills development. 
• To deliver a range of KPIs including revenue growth and investor to manager firm ratio at each event

• Previous experience of working in a senior managerial B2B marketing role
• Understanding of institutional investment community
• Experience of marketing events
• Experience of running an inclusive and dynamic global team
• Demonstrable ability to collaborate with all levels of leadership and across multiple teams
• Passionate, self-motivated, and ambitious
• Excellent verbal and written communication skills
• Strong attention to detail and ability to edit their own work and others
• Advanced Microsoft Office skills
• Team player, curious and keen to continue to develop and learn

• 24 days annual leave rising to 29 days
• Enhanced parental leave
• Medicash (Health Cash Plans)
• Wellness Days
• Flexible Fridays (Opportunity to finish early)
• Birthday day off
• Employee assistance program
• Travel loan scheme
• Charity days
• Breakfast provided
• Social Events throughout the year
• Hybrid Working

Our Company:

With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.

As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.