Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.
Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.
Intelligent processes run on ARIS — The ARIS Suite empowers you to achieve operational excellence by providing clear visibility into your operations, enabling you to create outstanding processes, and ensure close monitoring of your business to achieve long-term success. Champions rely on top-notch processes and need the right tools to stay ahead. With ARIS as your companion, there's no limit to what you can achieve.
Since 1992, ARIS has been a pioneer and leader in Business Process Analysis and Process Mining. ARIS serves as the backbone for transforming, optimizing, and controlling how you run your business. Trusted by thousands of leading organizations worldwide, ARIS is the essential companion on your journey to sustainable success.
Be you, join us.
We are looking for a seasoned marketing leader to join our team as the global Head of Marketing. The ideal candidate will have a strong background in b2b software marketing, with a proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth under lean, resource efficient, scalable models.
The Head of Marketing will be responsible for overseeing all aspects of the marketing function, will report to the CRO and be a member of the GTM management team, and will be expected to collaborate tightly with the BUs and their product marketing functions.
Essential Functions
- Develop and execute comprehensive marketing strategies to create and channel demand for Software AG’s core offerings -influencing, and then executing under tight alignment with the rest of the stakeholders, the overall GTM strategy and execution.
- Collaborate with the BU’s Product Marketing function to ensure a single view of the market trends and needs, and teaming up to help define the product roadmap, new launches into the market, market awareness of our innovations and value propositions, etc.
- As a part of the above, be a collaborative team member driving consensus around the market segments, ideal client profiles, use cases and customer benefits we decide to target and focus on. And clearly articulate and spread our messages on why we are different and better to help in these niches.
- In line with the above, define and execute the company's brand positioning and messaging strategy, ensuring consistency across all marketing channels and touchpoints.
- Ensure high levels of demand-generation, lead creation and nurturing, around the defined market niches where we as a company have decided to focus. And collaborate with the relevant stakeholders to ensure these leads are followed on.
- Drive user-community marketing, to nurture adoption of our technologies, x-references across our customers and prospects, and expansion business.
- While the focus needs to be placed on the agreed niche market segments, ICPs and use cases…, you need to keep a reasonable balance with the rest of the addressable market where we want to keep our market share. Subject to discussion, but think about a 60/70% spend on focus areas, and a 30/40% on the rest of the market.
- Be an advocate of ecosystem plays and partnering with relevant market players to multiply the spread of our message. Think of partners as an extension of Software AG in the market…, and think of what’s the benefit for them too.., so that together we can drive win-win relationships in the market, be more efficient and scalable, and cover parts of the market that we alone would not have the resources to touch.
- Drive the development of compelling content and marketing collateral.
- Monitor and analyze key marketing metrics and KPIs to measure the effectiveness of marketing programs in demand generation, and optimize performance.
- Stay up-to-date on industry trends, market dynamics, and competitor activity to inform strategic decision-making and identify new opportunities for growth.
- Take responsibility, in tight collaboration with the BUs, for our positioning with market Analysts
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence
Minimum Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum of 5 years of experience in marketing leadership roles, with a strong background in software marketing.
- Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth -specially coming from companies that were not market leaders in their field, and had a fraction of the marketing budget other competitors may enjoy.
- Openminded, collaborative, positive, ambitious and play-to-win mindset. A good listener that can also share and challenge others in a positive and constructive way, drive consensus and also be ready to compromise and disagree but commit if needed.
- Deep understanding of digital marketing channels and tactics.
- Strong analytical skills and experience using data-driven insights to inform marketing strategies and optimize performance.
- Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
- Strategic thinker with the ability to develop and communicate a clear vision for the company's marketing efforts.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a rapidly evolving market.
- Passion for technology and innovation, with a desire to make a meaningful impact in the software industry.
What’s in it for you?
- Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
- Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%. Work anywhere in your country or abroad for up to 10 days per year.
- Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
- Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.
We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.
To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.