Head of Performance/Digital Marketing

About the Company 

NAMED COLLECTIVE was launched with a clear mission: to redefine streetwear for a new generation. A brand, a community, a revolution… call it what you want - just make sure you don’t sleep on it.

We’re a community before brand - dialogue, innovation, and genuine connection are the essence NAMED COLLECTIVE. Together with our fiercely supportive community, we’re co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.

NAMED COLLECTIVE has over 1.5m highly engaged fans and customers on our socials and has profitably generated a CAGR of over 150% since launching 4 years ago. (or) and generated profitable 15x growth over the past 4 years (or) something similar.We’re only scratching the surface of what’s possible for the brand internationally, with 35% of sales in the UK, 35% in the USA and 30% across the rest of the world from our one eCommerce store / fulfilment operation. 

In May, we completed a review with proven brand / DTC growth consultancy The Growth Foundation to help guide our growth, with particular attention on building the right team to deliver our ambitious plans for continued, profitable growth over the coming years and this career-defining role, along with a handful roles across the business joining our collective now, will help us achieve our objectives.

About the role

You’ll obsess about increasing the volume and quality of overall traffic to NAMED COLLECTIVE. You’ll own demand creation in both paid media and customer relationship management, so you’ll have incredible autonomy to drive growth and build a deep understanding of our target audience and customers.

Paid media includes every relevant ‘paid for’ media channel our target audience consumes, from online Social, Search, Display, Affiliate etc On the CRM side, we’d expect you to build a sophisticated life-stage framework which allows us to send the right messages to Prospects, Nursery customers to VIPs that results in greater recency, frequency and monetary value from our customer and be able to express success through a LTV:CaC greater than 5:1.

80% of your time will be today doing with the balance tomorrow thinking. There’s an incredible opportunity for the right candidate to build a team under them and progress to senior leadership / director role within 3-5 years.

Roles and responsibilities...

Support founders to codify and continuously improve our strategy to deliver:

Tactical Execution:

• Lead Paid Media (acquisition focus) to deliver high volume of high quality traffic to hit your objectives, when you start you’ll be ‘the team’ and need to be hands on execution while you build your team;
• Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Prospecting, Loyalty / VIP, community programmes and other emerging channels that unlock
• Set, monitor CaC/CPA and LTV by customer segment to deliver ‘profitable’ retention activity for NAMED COLLECTIVE and establish KPIs for yourself/your team to work against;
• Support and Challenge our Technology team / partners to design, develop and deploy the tools you need to deliver your objectives;
• Work closely with the Brand & broader Commercial teams and feed in tactical, irresistible offers / promotions into NAMED COLLECTIVE’s campaign calendar;
• Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
• Hire, lead and coach a leading-edge team to help execute against goals;
• Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
• Keep up to date with eCommerce, CRO & Trading best practice of tomorrow through training, research etc;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with
• Think like a customer, all the time, every day.

Increase Revenue or Lower Costs:

You have a great opportunity to focus on both, drive more revenues, while looking for cost saving through greater productivity, reducing errors across the Brand and wider business functions.

About you

You’ll have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you must be customer-focused and have a deep understanding of our target audience. You must be passionate about fashion and have your finger on the pulse of paid media & CRM techniques, process in eCommerce. You must be creative, but analytical, with the ability to anticipate and respond to changing consumer / customer needs and preferences, before they happen.

• 5+ years’ plus operational to leading edge experience in:
• Demand creation using paid media (with TikTok, Meta, YouTube in particular) both online & offline within DTC eCommerce
• CRM with RFM foundation
• Working knowledge of Shopify and common 3rd party applications (Nosto, etc)
• Experience in premium, aspirational, accessible fashion brands

• Have great understanding of retail, ecommerce and marketing businesses and various platforms:
• Google Analytics, Google Search Console, SEMrush,Ahrefs, Google Merchant Centre
• TikTok, Meta, Instagram, Youtube
• Klaviyo, Shopify

• LTV:CaC methodology at the heart of everything you do
• Have a proven track record as a commercial individual, who understands brand and customer
• Intellectual and emotional intelligence in balanced / equal measure
• Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
• Have superior analytical skills to track and manage performance
• Have excellent interpersonal skills and the ability to persuasively sell ideas
• A quick learner who can process lots of information and prioritise action
• Effectively navigate and collaborate cross-functionally
• Are an outcomes focused manager, with strong team orientation

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.