Influencer Marketing Manager

A bit about Somerce

Somerce is a social commerce agency with a strong specialism in TikTok Shop. We help brands tap into the power of live commerce, short-form video, and influencer-led marketing to maximise their revenue on social platforms. Our growth has been phenomenal, and we’re on the lookout for an Influencer Marketing Manager to lead our influencer campaigns, drive TikTok Shop success, and foster a thriving community of managed influencers.

What you’ll be doing

• Managing Influencer Campaigns: Leading end-to-end influencer marketing campaigns, from strategy development to execution, ensuring alignment with brand objectives and TikTok Shop goals.
• Building a Community of Managed Influencers: Establishing and nurturing long-term relationships with influencers, creating a sense of community and collaboration through consistent communication and support.
• Recruiting and Onboarding: Identifying and onboarding new influencers who align with client brands and campaign objectives, focusing on authenticity and engagement.
• Driving TikTok Shop Success: Collaborating with influencers to create compelling content that maximises product visibility and conversions on TikTok Shop.
• Campaign Analysis and Optimisation: Monitoring the performance of influencer-led campaigns, analysing key metrics, and making data-driven decisions to optimise results.
• Creative Direction: Working closely with influencers to guide content creation, ensuring it resonates with target audiences and aligns with platform trends.
• Staying Ahead of Trends: Keeping up with TikTok trends, algorithm changes, and emerging influencer talent to maintain a competitive edge.

What we’re looking for

• Proven experience in influencer marketing, preferably with a focus on TikTok and social commerce.
• A strong understanding of TikTok Shop and the role of influencers in driving sales and engagement.
• Exceptional relationship-building skills to foster a supportive and collaborative influencer community.
• A creative mindset with the ability to guide influencers in producing engaging, on-brand content.
• Analytical skills to evaluate campaign performance and provide actionable insights.
• Excellent communication and organisational skills to manage multiple campaigns and relationships simultaneously.
• A passion for social media, influencers, and the evolving landscape of social commerce.