Leasing & Marketing Specialist

• Location: Oxford (Hybrid 3 days per week in office / 2 days WFH)
• Working period: Full time / Permanent           
• Salary: £30,000

Key Objectives of the Role

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Our Sales & Marketing Specialist will be hands on across all sales and marketing activity in the region and will support the residence teams and area management. They will be a sales and marketing expert – leading, supporting and shaping the approach towards sales and propositions.

This person will provide coaching and mentoring to the sales leaders within the cities, working closely with the central marketing team and the Area/City and Residence Managers to ensure consistency of best practice across all areas.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

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Key Responsibilities

• Develop, and deliver a sales plan to achieve 100% occupancy of direct let beds.
• Liaise with Customer and Property Management team to agree on content, timing and logistics of dedicated sales campaigns.
• Set phased sales targets, based on marketing activity, prior year performance and sales plans.
• Lead training sessions, promoting the understanding of best practice and knowledge of specific campaigns, working with property teams to convert sales leads and improving conversion rates on an on-going basis.
• Develop and lead a consistent sales and marketing process, including the development of all sales aids, training and processes, culminating in the delivery of a class leading sales and marketing experience for all potential customers.
• Develop and lead re-booking campaigns, monitoring available re-bookers and converted sales by property.
• Build energy and momentum with property teams to ensure focus and motivation is maintained throughout key selling period.
• Working closely with systems developers, manage the continuous improvement of customer sales journey online and via the backend.
• Investigate how improvements in technology can support online and offline sales/marketing and make recommendations for changes where appropriate.
• Develop an annual offline marketing plan focused on delivering 100% direct let sales occupancy.
• With a specific focus on China and other feeder markets, deliver sales plan via existing contacts and monitor sales progress.
• Expand relationships with international contacts: agents, partners or student facing businesses.
• Develop and lead a process to drive direct let sales through agents and marketplaces.

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time.  This is a hands-on commercial role.

Key Skills & Capabilities

Analytical Thinking – Extracts, manipulates and examines data to grasp issues, draw conclusions, and solve problems.

Managing resources – Ensures all data is properly calculated and reported. Allocates and controls resources within own area consistent with goals, priorities, and budget.

Interpersonal skills – Excellent communicator with strong verbal and written English.

Administrative Skills – Good organisational and accounting skills; Computer literate with advanced knowledge of MS Office applications

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Experience and Knowledge

Essential:

• Proven track record in delivering strong results against sales targets.
• Worked within a structured sales process.
• Proven Track record in managing the delivery of Objectives and Targets within a team.
• Intermediate skills in the use of business operating systems including Microsoft Office.

Desirable:

• Experience of working in an operational / accommodation / hospitality business.
• Experience of establishing and developing relationships with external stakeholders.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.