Lifecycle Marketing Lead

Rize Education

Full-time

Remote

United States

$90 - $125 USD yearly

Rize Education Overview

Mission: fundamentally transform higher education and provide every student with an enjoyable and risk-free pathway to a fulfilling career
Initial Problem: colleges desperately need to increase enrollment & improve outcomes, but can’t afford the upfront investment & costs for new degree programs
Solution: high-quality, flexible degree programs that dramatically reduce cost and risk. By enabling colleges to incorporate new online courses from other institutions, Rize provides non-profit, accredited colleges & universities with the fastest and most affordable way to add skills-based majors & minors for college credit
Funding: raised Series B in 2023 from top VCs to pursue significant growth and product improvements. Projected to be profitable by summer 2025 with no need for additional funding. Likely to take on more funding in 2025 to stimulate faster growth

Team: 40+ person team that includes college athletes, educators, Jeopardy! participants, Ivy Leaguers, and hustlers who paid their own way through community college, all with the shared goal of improving education for current and future generations

The Role

This fall Rize is powering over 550 academic programs for about 100 colleges in our network that are seeking innovative ways to grow enrollment, improve student outcomes, and enhance financial sustainability for their institution. We have built an incredible team to fuel our solutions and are looking for the next team player who will be excited and motivated by the high standard of excellence that we strive to maintain while making a better, more transparent educational system more accessible to hundreds of thousands of students.

We are looking for a Lifecycle Marketing Lead to play a pivotal role in driving engagement, retention, and growth across the customer journey. You’ll be responsible for developing and executing strategies that deliver personalized experiences at each touchpoint across channels from email to webinars, fostering deeper connections with our partner colleges at every stage from onboarding to account expansion.

You’ll work closely with our Growth Marketing Lead to drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue. Your focus will be on optimizing the customer lifecycle through data-driven insights from identifying customer pain points and solutions to improve user experience to generating ongoing user-driven insights that inform campaign strategy.

Responsibilities

Develop Lifecycle Campaigns: Design and implement multi-channel lifecycle marketing strategies to drive acquisition, engagement, retention, and evangelism across email, events, and other channels.
Customer Journey Mapping: Analyze and optimize customer journeys by understanding pain points, opportunities, and motivations. Ensure messaging is personalized and relevant at each stage of the funnel.
Segmentation & Targeting: Create robust audience segments based on user behavior, demographics, and engagement history. Deploy targeted messaging to enhance user experiences and conversions.
Data & Performance Analysis: Monitor and report on campaign performance, using data to refine tactics, optimize campaigns, and deliver measurable results. Use tools like Salesforce, Google Analytics, and 6Sense to drive insights.
Customer Research: Design feedback loops (e.g., NPS, customer satisfaction surveys) to measure partner satisfaction and inform engagement strategies.
Cross-functional Collaboration: Work closely with growth marketing, partner success, and enrollment teams to align marketing efforts with broader company goals, ensure a consistent experience across touchpoints, and socialize learnings.
Content Personalization: Create content that is customized for specific lifecycle stages, enhancing the relevance and value for each user segment.
Experimentation & Optimization: Develop a test-and-learn approach by conducting A/B tests, analyzing results, and scaling successful strategies. Continuously refine touchpoints to maximize engagement and retention.

Qualifications

2-4 years of experience in lifecycle, CRM, or retention marketing, preferably in the ed tech, SaaS, or related technology sectors.
Proven track record of driving results through personalized, multi-channel marketing campaigns.
Strong analytical skills and experience with data analysis tools
Hands-on experience with marketing automation and CRM tools like Salesforce + Pardot or similar platforms.
Ability to collaborate cross-functionally and manage multiple projects with competing deadlines.
Excellent written and verbal communication skills with a strong understanding of content strategy for different stages of the customer journey.