Lifecycle Marketing Manager

The Opportunity:

Midtown exists to inspire people to transform their lives. As our Lifecycle Marketing Manager, you will help us accomplish that goal by overseeing all aspects of our customer journey marketing. You will identify high-impact landmarks along that journey, create engaging and delightful communications, and push for deeper engagement with prospects that drive sales and referrals. Your work will inspire prospects to visit the club, motivate them to join our community, passionately onboard them into club life, and get them excited about sharing with their friends.

You will report to our Senior Manager, Acquisition Marketing and sit on the marketing team. The team is based out of our HQ office in Chicago and works across all club locations. The role is hybrid work-from-home and in the office, located in Chicago.

What You’ll Do:

Develop and Execute Customer-Centric Marketing: Architect and implement lifecycle marketing strategies that nurture leads, convert prospects, and cultivate long-term customer relationships.

Optimize Lead Conversion: Manage and enhance lead nurturing programs to effectively move prospects through the sales funnel and achieve optimal conversion rates.

Drive Customer Engagement: Leverage advanced segmentation to create highly personalized marketing campaigns that resonate with specific customer segments and contribute to a reduction in customer acquisition cost and increase in customer lifetime value.

Measure and Improve Performance: Track and analyze campaign performance across multiple channels to identify trends, optimize tactics, and maximize ROI.

Craft Compelling Messaging: Write clear, persuasive, and on-brand email copy that engages recipients and drives desired actions.

How you’ll succeed:

· You love the craft of writing and put yourself into the shoes of your audience to ensure our messages are valuable to them. You are creative. Your writing does not read like corporate-speak.

· You are equally driven by the analytical—able to understand and speak to your metrics to a non-expert audience.

· You seek opportunities to optimize messaging and automated journeys, and maintain processes to create, manage, and report on A/B tests.

· You stay on top of your KPIs, understanding the need for trends on a daily, weekly, monthly, and annual basis.

· You are highly organized, both in your time management and of the library of automated messaging campaigns and workflows you build and oversee.

· You value collaboration and intentionally integrate yourself into the larger organization, developing strong relationships with other leaders and colleagues at all levels of the company.

What you Have:

· 3-5 years working in lifecycle marketing, email marketing, or marketing automation.

· Proven track record of managing successful email marketing and SMS campaigns, including both automated journeys and one-off messages.

· Demonstrated writing ability.

· Experience creating successful digital marketing strategies, from insight to execution to reporting to optimization.

· Project lead on at least one major lifecycle journey mapping project, including identifying landmarks, writing communications, building them within a marketing automation platform, and optimizing for results.

· Proven success optimizing multiple conversion points along a B2C sales funnel, including MQL to SQL and customer to advocate.

· Strong experience with change management, successfully communicating and getting alignment across an organization for a change you led.

Who you are:

Midtown Athletic Clubs' Core values: win together, glass half-full, passionate about helping others, better than yesterday, kind