Manager, Integrated Marketing

 About us:

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.

Summary:

Abrams seeks an experienced, analytics-driven, creative Marketing Manager with a passion for connecting consumers with books to join our collaborative, fun and fast-paced Integrated Marketing team! 

The Integrated Marketing team is dedicated to setting the overall strategy for marketing campaigns across the Adult and Children’s lists at Abrams with oversight of advertising, consumer events and retail marketing, orchestrating impressions across multiple verticals targeting the same consumer. Integrated Marketing works closely with the Digital Strategy & Consumer Engagement and School & Library Marketing teams as well as Publicity to ensure campaign promotions are coordinated, focused, and sales-driving.

As Manager, Integrated Marketing you will set campaign strategy, messaging, advertising and promotion plans for a variety of titles across all Abrams imprints. The ideal candidate has the ability to think both creatively and analytically, excellent writing skills, keen attention to detail, and a seasoned track-record of determining ROI for campaigns to maximize book sales. This is an exciting and unique opportunity to have a hand in shaping the promotional outreach driving a diverse list of bestselling book categories and authors! 

This position reports to the Associate Director, Integrated Marketing.

Key Responsibilities:

• Work closely with the Associate Director, Integrated Marketing on implementing a sales-driving advertising and promotional strategy across the Adult and Children’s divisions 
• Set title specific campaign goals and craft messaging including tag and positioning lines; collaborate with Digital Strategy & Consumer Engagement, School & Library Marketing and Publicity to ensure campaign elements are unified and aligned to maximize sales potential; initiate conversations about campaign pivots as needed depending on ROI
• Construct effective and engaging consumer-facing advertising campaigns, from copy writing to working with design to create competitive assets that speak to each venue’s audience; evaluate campaign post-mortem analytics and provide recommendations to improve ROI 
• Manage trade advertising strategy; leverage Abrams Indie Bookseller Newsletter list for  additional campaign outreach 
• Develop successful promotional materials, including POS and merchandising items, from copy writing to collaborating with Marketing Design on a campaign look and through production
• Foster and build strong relationships with advertising and production vendors; negotiate pricing when executing deals and bulk buys 
• Partner with Sales to develop and execute retail specific marketing initiatives and promotional plans by channel including POS offerings, ARC Mailings, and ABA show promotions; field account-specific requests including marketing-driven exclusive editions
• Contribute to the strategy and execution of promotions at a targeted list of consumer facing festivals and cons
• Communicate detailed campaign updates to editors, publishers, sales teams, agents, and authors; present campaigns formally in key meetings
• Participate in acquisition meetings and author pitch meetings/proposals
• Staying up-to-date on new platforms and marketing methods; spearhead research of and outreach to potential new ad venues
• Manage and maintain marketing budgets, including forecasting, for advertising and promotional materials 

Qualifications

• Bachelor’s Degree
• 4-6 years’ experience in marketing with a demonstrated ability to innovate, manage sales-driven campaigns, and deliver results

• Proficient in competitive marketing research and ad planning with ability to plan, optimize, analyze, and report on campaigns
• A passion for reading and the importance of connecting consumers with books
• Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment
• Excellent written and verbal communicator with refined presentation and negotiation skills

• Open-minded, proactive self-starter who can work well independently yet flourishes in a collaborative environment
• Easily builds and maintains relationships with both internal and external stakeholders and at different management levels
• Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint, and in Google Analytics
• Knowledge of social media platforms, including Instagram, Facebook, X, YouTube, TikTok, Amazon Vendor Central, and Adobe Creative Suite a plus
• Ability to travel to at approximately 2-3 conferences per year to represent Abrams

What we offer:

• Competitive salary
• Hybrid work schedule
• Paid Holidays
• Summer Fridays
• Company-paid time off during Christmas week
• Short-Term and Long-Term Disability
• Flexible Spending Account
• Life Insurance
• Health Benefits
• Retirement savings plan
• Paid time off
• Professional development opportunities

This position is based in our New York City office with a hybrid work schedule (in-office 3 days per week).

Application Instructions: Please submit your resume and cover letter for consideration.

Salary range: $65,000-$75,000