Apicha Community Health Center’s mission is to provide affordable healthcare for underserved and vulnerable people living in the New York City boroughs and on the lower east side of Manhattan. The phrase “we care” embodies everything that Apicha does. Whether it’s our approach to otherized people, the LGBTQ+ community, individuals living with HIV/AIDs, or anyone else who walks through our doors, we show all of our patients the same amount of dignity and respect.
“We care” is what we live and breathe; it’s an essential part of who we are as a health center. Our rapidly growing medical facilities are seeking to fill multiple positions with hard-working, professionally minded, and socially conscious individuals who believe in our core values and are passionate about helping others.
Position Summary: The Manager of Marketing and Communications (MMC) is an important member of external affairs and administrative team. The (MMC) oversees Apicha CHC’s communications and community-building efforts, including marketing and public relations implementation, as well as, developing marketing and communications in the health center. This role is essential to the health center’s ability to increase access to important health care services, especially to marginalized and medically underserved communities.
The major duties of the position include, but are not limited to:
Marketing
- Conceptualize and executing on multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging in all channels
- Manage content and updates for customers and internal touch points and establish budget guidelines, participate in events, document business processes and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Communications
- Execute marketing plans in conjunction with Digital Marketing Specialist and consultants
- Implement and manage public relations activities
- Manage and maintain up-to-date communications lists
- Manage the dissemination of communications to Apicha CHC’s various communications lists
- Steward and monitor the Apicha CHC brand and brand identity to ensure consistency is maintained both internally and externally
Analysis, Reporting and Administration
- Monitor, measure, and report the progress of various communications initiatives
- Monitor and report patient online feedback
- Routinely track progress of marketing and communication efforts and develop reports as required
Staff Management
- Directly supervise Digital Marketing Specialist (DMS) and assist in managing consultants for marketing strategy, public relations, and design based on their scope of work
- Ensures staff adherence to social media policies and procedures
- Develop materials to educate staff on communication practices
- Coach and assist team members on improving communication skills
- Train interns, as necessary
Self-Development
- Keeps up-to-date knowledge of trends in the local healthcare environments, as it pertains to Apicha CHC’s target communities and best communications’ practices
Qualifications:
- Bachelor’s degree in related field of communication, marketing or public relations with three (3) or more years of experience required
- Experience in supervising paid staff preferred.
- Excellent written and verbal communications skills
- Proven work experience in communications required
- Fluency in Spanish or Asian languages, especially Bengali or Chinese, a plus
- Experience working with the following groups a plus: Asian and Pacific Islanders, Immigrants, and LGBTQI
- Ability to work as part of a team
- Ability to occasionally work during evenings and weekends
- Must be competent in common office applications such as Microsoft Word, Excel, and Power Point; and, Adobe Suite
- Experience with Hubspot, Constant Contact, or/and Salesforce a plus