Manager, Trade Marketing

Company Description

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication. We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian “Arte di Vivere.” Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices.

At Acqua di Parma, we are guided by our four core values: Trust, Agility, Team Spirit, and our eagerness to Dare. We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity.

Job Description

The Marketing Manager will be responsible for creating and implementing comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth. This role reports to Sr Director of Strategy and business Development.

As part of the Acqua Di Parma Team, the key responsibilities are:

Marketing Strategy and Planning

• Develop and implement comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth.
• Ensure consistent brand messaging and visual identity across all marketing channels, materials, and points of sale.
• Present launch plans to retailer partners twice a year or as needed.

Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation to maximize ROI and drive sales.
• Collaborate with Key Account Managers for all launch forecasts for sellable and POSM by door by account.
• Maintain and update the POSM budget continuously, proposing monthly allocation of POSM to the Senior Director of Sales and Senior Director of Strategy.

Brand promotion and perception

• Coordinate and manage events such as product launches, trade shows, and in-store events (both brick-and-mortar and direct-to-consumer) to enhance brand visibility and boost sales.
• Develop ideas for local promotions and/or merchandising based on market needs, including direct mail pieces, tester units, and in-store events.
• Manage work requests and timely execution by liaising with Creative, Purchasing, and Operations departments.
• Manage relationships with media, influencers, and Influencer PR agencies to secure coverage and increase brand perception.

Qualifications

•          5+ years of Marketing experience, preferably in the luxury fragrance industry.

•          Strong spoken and written English skills are essential.

•          Strong presentation skills required.

•          Proficiency required in: Power Point, Word, Excel, Adobe is a plus.

Additional Information

This role works Hybrid, in office Monday - Wednesday in NYC.  Travel Requirement: 20%

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $100,000 - $105,000.