Our Product Marketing team is committed to delivering excellent marketing strategies in the most efficient way possible. We are driven by a passion to transform ideas into measurable business outcomes, always adapting and enhancing our methods in the fast-evolving fields of digital marketing and technology. We have a fully integrated in-house agency, with designers, writers, technologists, educators, project managers, data analysts, and media specialists all focused on delivering effective global marketing to drive business at CME Group.
To support these initiatives, we are in search of a highly seasoned Manager of Marketing Analytics - a hands-on leader and digital analytics expert who's passionate about enhancing user experiences and driving business growth through high-impact insights and quantitative research. The role involves reporting and visualization, custom analysis of user behavior, outcomes, and customer experience, support of the optimization roadmap, and project management.
The ideal candidate will have a strong background in digital marketing measurement and optimization, data-driven marketing, and technology, with a proven track record of managing large-scale marketing analytics initiatives.
As the Manager of Marketing Analytics, you will:
Lead Marketing Analytics
Work closely with the Executive Director and product marketing leadership team to set strategic goals and to make daily decisions for the operation of the marketing analytics practice.
Lead, mentor, and develop the analytics team (currently three members with the opportunity to expand). Create a culture of continuous improvement and professional growth within the team. Identify priority areas for skills development and hiring and collaboration with CME’s data science team and customer experience analytics team.
Focus on operational excellence, developing and implementing analytics processes, systems, and frameworks to streamline workflows, improve efficiency, and enhance the overall effectiveness of how we measure and optimize digital media channels (both owned and external).
Measure marketing effectiveness
Lead the analytics team to measure and report on full-funnel performance of marketing initiatives
Ensure that analytics and qualitative research insights are fully integrated into marketing operations and project plans in a systematic manner
Collaborate with marketing leadership to improve data literacy, capabilities, and usage of analytics to optimize campaign efforts and ongoing channel performance
Support the analytics team with the necessary tools, training, and career development opportunities to increase their impact across the organization and stay current with industry-leading practices
Develop the team and capabilities
Assess and prioritize competing demands for staff and projects, balancing strategic benefits and resourcing and capacity issues
Oversee the creation and management of the analytics dashboards and reporting processes, with a focus on streamlining the creation and management of the dashboards.
Oversee project and campaign tools and performance communications to ensure that the department and stakeholders can optimize their efforts to deliver effective marketing
Oversee tools and technology
Work closely with external analytics technology vendors and media agencies to manage integration with CME teams and establish roadmaps for future capabilities.
Stay abreast of emerging marketing technologies and trends, recommending new tools and systems to improve our output and our people.
Own the marketing analytics roadmap, ensuring marketing technology (e.g., Tableau, Looker, GA4) is evaluated, implemented, and customized to meet the needs of the marketing department. Oversee the change management aspects of rolling out new tools and features, ensuring teams have the technical training and clear understanding of processes.
We’re looking for strong, impactful work experience, which typically includes:
A bachelor’s degree
Over 6 years of experience in data science, marketing analytics, performance media, or related fields
A deep working knowledge of multi-channel digital journeys and the optimal ways to measure and enhance their performance
Superb organizational skills and proven ability to successfully manage a multitude of tasks, projects, and information simultaneously
Highly motivated and meticulous
Able to navigate complexity and uncertainty with ease, driving stakeholder decisions and process improvements
Hands-on experience with leading digital marketing and ad agency project methodologies and staffing
Experience with enterprise tools (e.g., Workfront) and leading digital marketing technologies (Adobe Marketing Suite, Google Ads, Salesforce Marketing Cloud)
#JR-1 #hybrid
CME Group is committed to offering a competitive total rewards package for our employees that recognizes their contributions to the business and reflects our long-term investment in their future. The salary range for this role is $113,600-$189,400. Actual salary offered will be dependent on a wide array of factors including but not limited to: relevant experience, skills, education and comparison to internal employees (where relevant). Our compensation program also includes an annual target bonus opportunity for all employees, as well as the opportunity to become an owner in the company through our broad-based equity program. Through our Benefits program, we strive to offer flexibility, value and choice. From comprehensive health coverage, to a retirement package that includes both a 401(k) and an active Pension Plan, to highly competitive education reimbursement provisions, paid time off and a mental health benefit, CME Group offers a holistic Benefits package for our team and their dependents.CME Group : Where Futures are Made
CME Group is the world’s leading and most diverse derivatives marketplace. But who we are goes deeper than that. Here, you can impact markets worldwide. Transform industries. And build a career by shaping tomorrow. We invest in your success and you own it – all while working alongside a team of leading experts who inspire you in ways big and small. Problem solvers, difference makers, trailblazers. Those are our people. And we’re looking for more.