Marketing and Automation Executive

The Marketing and Automation Executive is responsible for developing and executing campaigns that drive engagement, lead generation, and customer retention. This role involves managing marketing automation platforms, creating and optimizing campaigns, and analyzing performance metrics to ensure the effectiveness of marketing efforts.

Responsibilities

• Develop and build enhancements to advance innovation of our digital marketing processes and marketing tech infrastructure 
• Collaborate with the marketing team to create and execute multi-channel marketing campaigns.
• Design, build, and execute automated marketing campaigns, including email marketing, lead nurturing, and customer retention programs.
• Manage and optimize martech platforms (e.g., HubSpot, Marketo, Pardot, Wordpress, Salesforce).
• Segment and manage contact lists to ensure data integrity and data hygiene.
• Track and analyze campaign performance metrics to measure effectiveness and ROI.
• Serve as the go-to analyst on the marketing team to create reports/dashboards and conduct ad hoc analyses in Hubspot, Salesforce, Google Analytics, marketing KPI tracker, etc. 
• Ensure all content aligns with brand guidelines and messaging.
• Work closely with sales, product, and customer service teams to align marketing efforts with business goals.
• Communicate marketing plans, progress, and results to internal and external stakeholders.

• Bachelor’s degree preferred
• Proven experience in marketing and marketing automation.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of SEO, SEM, and digital marketing best practices.
• Experience with CRM systems (e.g., HubSpot, Salesforce).
• Experience in B2B marketing. 
• Must live within commutable distance of our London office and commit to being in 3 days a week
• Authorization to work in the United Kingdom now and in the future, without visa or sponsorship requirements

Benefits 

• Comprehensive benefits package including company provided medical, dental insurance and cash plan
• Company provided life assurance, critical illness and income protection coverage
• Personal pension plan with matched employer contributions
• Company paid holidays and summer half day Fridays
• Access to employee assistance programme and wellbeing resources
• Tax free cycle scheme and IT equipment
• Season ticket loan
• Company sponsorship to further education
• Flexible work arrangements

Green Street provides preeminent and actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe. For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. The company is headquartered in Newport Beach with offices in New Jersey, New York and London. To learn more, please visit www.greenstreet.com.

The success of Green Street is directly attributable to the strength of our people. We attract high-quality applicants due to our reputation for excellence and our commitment to train and retain talent. Our collaborative work environment provides team members with opportunities to develop professionally and play a central role from day one. At Green Street, we are all about providing unique insights. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences in gender, race, age, religion, ethnicity, identity, physical ability and perspectives are celebrated and valued. 

Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.