Marketing and Strategic Partnerships Director

Fueling Business Growth with End-to-End People Solutions

About Us

TalentLink offers comprehensive end-to-end people solutions, helping growing companies align their talent strategies with their business goals. Our expertise spans employer branding, HR tech, ATS solutions, and cohesive talent acquisition and people operations strategies designed to foster long-term growth.

What sets us apart is our Embedded Approach to on-demand talent advisory. We become part of the internal team, streamlining every stage of the talent lifecycle—from candidate attraction to onboarding—ensuring sustained business success.

Our Values at TalentLink: Our values guide everything we do:

• Challenge the Status Quo: We drive innovation and push the boundaries of traditional talent solutions.
• Empower Client Growth: We develop customized talent strategies that align with business goals and promote long-term success.
• Act with Integrity: We prioritize transparency, trust, and ethical practices in all our client partnerships.

What Does Success Look Like in This Role?

Goal: As the Marketing and Strategic Partnerships Director, your primary goal will be to build and execute marketing strategies that enhance TalentLink’s brand presence and drive strategic partnerships. You will develop and nurture relationships with external partners, ensuring our services reach a broader audience and contribute to sustainable business growth.

Obstacles: You will navigate the complexities of positioning TalentLink in a competitive market while building meaningful, long-term partnerships. Additionally, you will face the challenge of aligning marketing initiatives with TalentLink’s evolving business goals and ensuring measurable impact.

Action:

• Develop and implement a comprehensive marketing strategy that drives brand awareness, client acquisition, and business growth.
• Identify, develop, and manage strategic partnerships that enhance TalentLink’s service offerings and market reach.
• Act as a brand ambassador, representing TalentLink in external forums, conferences, and networking events to create and strengthen partnerships.
• Collaborate with internal teams to align marketing efforts with talent acquisition goals and ensure cohesive messaging across all channels.

Results:

• Within 90 days, you will successfully launch vital marketing campaigns and secure strategic partnerships that enhance TalentLink’s market positioning.
• By the end of year one, you will have increased brand visibility and increase partnership-driven revenue, contributing to the expansion of TalentLink’s client base.

Your Background

Strategic Marketing Expertise: You have a proven track record of developing and executing successful marketing strategies that drive brand growth and client acquisition in HR or tech.

Partnership Development: Strong experience identifying and nurturing strategic partnerships that align with business goals, expand service offerings, and generate new revenue streams.

Brand Positioning and Storytelling: Expertise in building a compelling brand narrative and executing marketing campaigns that resonate with target audiences, increase brand awareness, and differentiate TalentLink from competitors.

Stakeholder Management: Ability to manage relationships with key internal and external stakeholders, ensuring alignment between marketing efforts and business objectives.

Data-Driven Decision Making: Strong analytical skills to evaluate the success of marketing and partnership initiatives, using data insights to optimize future efforts and ensure measurable outcomes.

Leadership and Collaboration: Proven leadership abilities with experience in cross-functional collaboration, fostering strong relationships between marketing, sales, and talent acquisition teams.

Continuous Improvement:

Constantly evaluate the recruitment landscape, keeping an eye on industry trends and innovative practices to ensure TalentLink is at the cutting edge of talent acquisition solutions.