Marketing Automation Manager- Eloqua Administrator

Build your big career with the firm that does Big Law, Better. McDermott Will & Emery is a leading global law firm that brings together more than 1,400 lawyers and 1,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault, and the Human Rights Campaign, among others.  

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

With us, you’ll find:

• A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself! 

• Enthusiasm for diverse perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive. 

• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.

• Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.  

Job Description:

The Marketing Automation Manager is the primary administrator responsible for implementation of the firm’s marketing automation platform (Eloqua). The ideal candidate for this position must have deep experience with the Eloqua platform and an understanding of CRM software (Salesforce). The position requires strong understanding of technology integrations and process flow between Eloqua and other systems. The Marketing Automation Manager relies on extensive experience and judgment to understand end-to-end business requirements, plan technical builds, and ensure their successful implementation.

Essential Functions and Responsibilities:

• Manage end-to-end email campaigns for strategic marketing initiatives including campaign template creation, integrations to and from event registration platforms (both inside and outside of the primary marketing automation platform), campaign member information, and data flow back to CRM (Salesforce) ​
• Collaborate with internal stakeholders to collect and translate business requirements into technical requirements; design, test, and implement end-to-end solutions in Eloqua based on business requirements 
• Maintain and enhance Eloqua programs, lead scoring, data integrations, and platform configurations to support evolving business needs 
• Proactively monitor data integrations and performance, maintain data hygiene, and address errors as necessary 
• Document data objects, data flows and end-to-end processes that involve Eloqua and pushing data into other internal firm systems (e.g., unsubscribe process within Eloqua - where and what data gets pushed into another system) 
• Works closely with Marketing Automation Specialist to troubleshoot and provide day-to-day Eloqua support for marketing campaigns 
• Evaluate, recommend and implement best practices and process improvements for projects involving digital assets (email campaigns, form creation, landing pages, preference center, data flow and quality, etc.) 
• Stay updated on Eloqua system updates and identify solutions to help improve the platform, data processes, and user experience. Collaborate with Technology Operations team members on Eloqua platform roadmap 
• Provide technical support, training, feedback, guidance, and expertise to technology operations users and business end users 
• Apply governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.) 
• Perform other duties as assigned or required 

Job Specifications:

• Bachelor’s degree
• At least five (5) years of related work experience
• Advanced knowledge of marketing automation platforms, preferably with Eloqua 
• Advanced knowledge of CRM systems, preferably with Salesforce
• Proficient in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Strong verbal and written communications skills
• Strong organizational skills and attention to detail
• Ability to work under tight deadlines and prioritize responsibilities
• Ability to take initiative and work both independently and collaboratively in a fast-paced environment

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.
     Target Hiring Range $107,000 - $165,000
Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package. 

#LI-AR2

#LI-Hybrid

As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear

• Employee must occasionally lift up to twenty (20) pounds

Work Environment:

Typical indoor office environment

Disclaimer:

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.