Marketing Data Analyst

About MCU: 

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Overview: The Marketing Data Analyst is responsible for pulling all necessary data files and reporting for the Marketing Department at MCU.   This role is focused on supporting a variety of marketing initiatives across the organization by providing accurate data analysis and actionable insights to optimize performance and strategy.

Responsibilities:

Specific duties include, but are not limited to, the following:

• Responsible for pulling all data files needed for email, direct mail, in-app, and website marketing campaigns.
• Create and manage reporting dashboards for marketing campaigns, and overlay recommendations and insights to further optimize marketing efforts.
• Perform detailed data segmentation and audience targeting to improve the precision of marketing efforts.
• Track and measure the ROI of marketing campaigns, identifying trends and areas for optimization.
• Create reports that summarize key performance metrics and present actionable insights to marketing leadership.
• Work closely with marketing and product teams to evaluate and test new marketing channels, tools, and technologies.
• Collaborate cross-functionally with team members to support marketing strategies through comprehensive data analysis.
• Collaborate with external partners, vendors, or agencies when necessary to support data needs for broader marketing initiatives.
• Perform other related duties as requested and special projects as assigned.

Requirements:

• Experience with MCIF and/or CRM systems
• Advanced proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and data visualization.
• Strong analytical and problem-solving abilities, with the capability to translate data into meaningful insights.
• Excellent communication, interpersonal and presentation skills
• Ability to work independently and as part of a team
• Ability to perform and meet expectations while maintaining exceptional attention to detail
• Preferred: Familiarity with database querying – SQL, Power BI)
• Proven experience with MCIF and/or CRM systems in a marketing context.
• Commitment to delivering high-quality work while adhering to deadlines.

 Why you’ll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following:

Results – You’ll look to achieve the best outcomes for our members. Continuously track and measure everything, and use it to always improve. Be proactive, not reactive. 

Agility – You’ll remain agile in your decision making, planning, and delivery; using curiosity and creativity to see situations from all perspectives.

Integrity – You’ll act professionally and positively. Build trust, be upfront and communicate thoroughly.

Teamwork – You’ll work to achieve common goals as part of ONE TEAM.

Ownership – You’ll hold yourself and others accountable and remain committed to our obligations while caring about the outcomes as much as an owner would. 

Belonging – You’ll embrace and environment in which any individual or group can be and feel welcomed, respected, supported and valued.

We stand by our mission to connect our members and communities with an exceptional financial future and we are looking for individuals who share this same purpose to take this journey with us.

What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization. 

Municipal Credit Union (MCU) is an Equal Opportunity Employer. 

Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary: $80,000 - $90,000/ Annually