Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This position will be specific to the Labelexpo Global Series of events. Labelexpo is the industry leading event in the label and package printing industry. Based out of our London Blackfriars office, you will be working alongside an established international sales and marketing team across our Labelexpo portfolio of events and trade publication Labels & Labeling.

Purpose of job:

To deliver innovative international marketing campaigns to achieve event and publishing targets in the Labels division.

Specific responsibilities:

• Implementation of communications plan for events and publishing divisions – direct mail, email, advertising, website and telemarketing to ensure all communication is delivered to an agreed timescale and within budget
• Editing and copywriting
• Liaise with other departments, including design and production, systems, editorial, conference, sales and web team
• Brief creative teams of advertising, brochures, sales collateral, and onsite Labelexpo, L&L and Label Academy presence.
• Liaise with external suppliers
• Negotiation of media and association partnerships
• Event support, including manning stands, media coordination and registration

Qualifications

Requirements/skills:

• Previous events experience
• Educated to degree level (or equivalent)
• Impeccable English (additional languages are an advantage)
• Experience of marketing exhibitions and/or conferences an advantage.
• Excellent written English
• Experience copywriting
• Strong interpersonal skills
• Project and time management skills
• Self-motivated and able to work under own initiative
• Good working knowledge of Microsoft Office products (particularly Word, Excel and PowerPoint)
• International travel as required

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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